5 Best Practices for Apple Search Ads
July 3rd, 2024
Are you leveraging Apple Search Ads the right way? Take a look at these recommendations to optimize your paid campaigns and target the right users.
APP STORE OPTIMIZATION BLOG
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Halloween App Optimization - App Store Spotlight
Posted on October 6th, 2023
Ghostly happenings are among us... and in your app listing too? If you aren't leveraging the power of app seasonality to make relevant tweaks to your store listing you're leaving precious engagement and conversions on the table.
App Store Connect Holiday Schedule 2021
Posted on November 8th, 2021
Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.
App Store Optimization Best Practices - Iteration
Posted on November 1st, 2021
App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.
Mobile Marketing Trends - Seasonality
Posted on October 29th, 2021
It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.
App Optimization - Seasonality
Posted on October 22nd, 2021
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
UTM Links - What are they & How to Track
Posted on February 16th, 2021
Learn how to track all of your web traffic using UTM tracking!
Category Ranking: Impact of External Factors
Posted on February 6th, 2021
Category ranking is based on the volume and velocity of downloads, but what apps have seen success from outside sources?
App Store Optimization: Preparing for Tax Season
Posted on January 26th, 2021
Don’t forget your taxes AND your app store presence! Read how to prepare your ASO strategy for this tax season!
What is Mobile Marketing?
Posted on January 16th, 2021
What is mobile marketing and how can it help your app? Get an overview of its different aspects.
Google Play Conversion Benchmarks: Pitfalls to Avoid
Posted on January 12th, 2021
Learn about Google Play Developer Console's Conversion Benchmarks, how to best utilize them and pitfalls to avoid.
How to Get Featured in the App Store
Posted on December 14th, 2020
Learn important steps to consider when looking into how to get featured in the App Store.
App Store Icons and Holiday Seasonality
Posted on December 11th, 2020
How can App Store Icons make a great impression this Holiday? What do they have in common? We examine popular trends among featured apps.