The End of Google Play Games? Prepare Your ASO Strategy Now
May 2nd, 2025
Google may be phasing out its Play Games app as core features shift to the Play Store. Here's what this means for ASO, and mobile game discovery.
APP STORE OPTIMIZATION BLOG
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Bringing Color To The App Store: Tayasui's ASO Spotlight
Posted on May 2nd, 2025
See how Tayasui Color can enhance its ASO strategy with better metadata, engaging creatives, & targeted keywords to improve visibility
Are Landscape or Portrait Screenshots better for App Store Optimization
Posted on May 2nd, 2025
Wondering if portrait or landscape screenshots convert better? Learn how to choose the right format for higher ASO performance.
How to Market an App on the App Store
Posted on April 25th, 2025
Learn how to market your app on the App Store with strategies for keyword optimization, creative assets, and Apple Ads to drive growth and visibility.
Unleashing Success: ASO Breakdown of Pupford's Puppy Training App
Posted on April 24th, 2025
A deep dive into Pupford’s App Store listing, with tips to improve visibility, boost conversions, and turn more browsers into loyal users.
How Your App Performance Impacts ASO
Posted on April 24th, 2025
Google Play now prioritizes user experience in ASO. Learn how new quality metrics impact your app's visibility, rankings, and overall success.
Apple Search Ads Rebrands as Apple Ads
Posted on April 18th, 2025
Apple Ads is the new name for Apple Search Ads. Learn what this rebrand could mean for your app's visibility and ASO.
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App Store Spotlight: Orbit - Time-Based Invoicing
Posted on April 17th, 2025
Discover how Orbit can boost visibility and conversions with smarter keywords, optimized creatives, and a stronger App Store presence.
Mastering the Google Play Store Algorithm
Posted on April 16th, 2025
Learn how to work with the Google Play Store algorithm using high-level ASO strategies that improve visibility, performance, and long-term app success.
Xcode 15 & iOS 17 SDK: What Developers Need to Know
Posted on April 11th, 2025
Apple now requires all iOS apps to use Xcode 15 and iOS 17 SDK. Learn what this means for developers—and how it impacts your ASO strategy.
Optimizing Your App Store Marketing for More App Installs
Posted on April 11th, 2025
Boost app installs with smarter App Store marketing. Learn how ASO, creative assets, and paid strategies work together to drive growth and visibility.
App Store Spotlight on Home Contents
Posted on April 11th, 2025
Explore how Home Contents can improve its App Store listing with smarter ASO tactics, from stronger keywords to better screenshots and video strategy.
Google Play’s New App Development Strategy
Posted on April 4th, 2025
Google Play is enhancing security, fraud prevention, and policy support in 2025. Learn how these updates help developers build safer, more trusted apps.