Time To Play: How Apple’s New Games App Could Shake Up ASO
June 6th, 2025
Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.
APP STORE OPTIMIZATION BLOG
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Rooting for Success: An App Store Deep-Dive into PlantNet
Posted on June 6th, 2025
PlantNet has room to grow its App Store presence. This week’s Spotlight explores keyword tips and creative upgrades to help boost visibility and engagement.
What You Need to Know About App Store User Flows
Posted on June 5th, 2025
Discover how users navigate the Apple App Store and Google Play. Learn key ASO insights to optimize your app’s visibility and drive installs effectively.
Unlocking the Full Potential of the Google Play Console
Posted on May 30th, 2025
Boost conversion rates with Custom Store Listings by tailoring your app’s page to different users, regions, and campaigns directly in the Play Console.
Capcut's App Store Optimization Edit
Posted on May 30th, 2025
Is CapCut’s ASO as sharp as its editing tools? We break down its metadata, creatives, and app competition to uncover missed opportunities and wins.
ASO Takeaways from Google I/O 2025
Posted on May 30th, 2025
Google I/O 2025 brings major Play Store updates that impact visibility, creatives, and conversion. Here's what app developers need to know to stay ahead in ASO.
Turning Pages to App Downloads: Mixbook’s ASO Spotlight
Posted on May 23rd, 2025
Mixbook has a good start with their ASO, but there’s room to grow. Explore where strategic updates could unlock more visibility & drive stronger results.
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Apple’s App Store Tax and Price Updates: App Developer Insights
Posted on May 23rd, 2025
Apple’s latest tax & pricing updates impact ASO, subscriptions, and revenue across key markets. Here’s what app developers must do to stay competitive.
ASO Tools To Boost App Visibility
Posted on May 22nd, 2025
Discover ASO tools for visibility, mobile app A/B testing, and growth. Drive more downloads with real data and smarter optimization strategies.
How Nuuly Rent Styles Its App Store Presence
Posted on May 16th, 2025
Learn how Nuuly can enhance app visibility with effective ASO strategies, competitor analysis, and data-driven app store optimization techniques.
App Store Optimization Tips for Apple Ads Placement
Posted on May 15th, 2025
Explore Apple Ads placements like Today tab, Search tab, Search results, and Product pages to find which delivers the best results for your app.
App Store Milestone: Spotify First to Implement External Payment Links
Posted on May 14th, 2025
Spotify is the first app in the U.S. to offer external payment links, marking a game-changing shift for app developers seeking greater monetization freedom.
Fortnite’s Return to the U.S. iOS App Store: What It Means for App Store Optimization
Posted on May 9th, 2025
Fortnite returns to the U.S. iOS App Store after a legal win over Apple, reshaping app store rules and impacting ASO strategies. Here's what you need to know.