ASO MEASUREMENT

Measure the Impact of ASO With Gummicube

At Gummicube, we leverage proprietary technology to help you pinpoint the right KPIs. With accurate mobile-centric data in hand, you can gain a comprehensive look into your current and previous keyword rankings, traffic, installs, and conversion rates.

App Keyword Movement

When thinking about how to measure ASO success a large part of your performance can be attributed to keyword rankings. Gummicube helps you assess how your app keyword rankings have trended before and after app iterations, providing insight into which terms are contributing to success. With detailed reports into fluctuations, you can adapt your keyword optimization strategy to target the highest-performing terms and ones with the most potential.

App Listing Traffic Increase

Part of your ASO measurement consists of factoring in changes in your organic traffic as an indicator of performance. Our app marketing experts will help you strategically shift your keyword strategy to increase app visibility across the App Store and Play Store. The increase in traffic will further contribute to app store algorithms considering your app is relevant for the keywords you are targeting.

App Installs Increase

Among the biggest factors when determining how to measure ASO success are your app installs. At Gummicube we understand that as your app visibility and traffic increase, so should your downloads. Our multifaceted approach to ASO ensures users don’t just land on your app listing, but download as well through data-driven conversion optimization.

App Conversion Rate Increase

As you adjust your app listing and pinpoint the key elements of your App Store Optimization measurement, you will be better positioned to increase conversion rates. Our ASO experts will help you at every stage in your app store journey ensuring you grow and maintain performance through continuous metadata and creative optimization throughout your app’s lifecycle.

Understanding Organic & Paid Performance

Alongside Gummicube, you get a comprehensive look into your app installs, whether from organic optimization or paid campaigns. We understand the importance of knowing where your results are coming from. Leveraging in-house ASO technology, we can help you accurately measure the impact of ASO by separating organic and paid performance so you can pinpoint what strategies are contributing to your app store success.

ASO Measurement at Every Stage

Get advanced ASO measurement tracking thanks to Gummicube. Our ASO experts can dig deeper into any integrated MMPs to provide in-depth metrics and KPIs from the top of the funnel, all the way down to specific in-app goals. With Gummicube’s complete analysis, you can optimize campaigns for subscription events, sign-ups, and even strengthen the run rate of active users.