Google Play Games Expands: New Titles, New Audiences
March 21st, 2025
Google Play Games expands with new titles and PC support. Discover what this means for ASO and how to stay ahead in the evolving mobile gaming landscape.
APP STORE OPTIMIZATION BLOG
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How ASO Can Help Your Business
Posted on March 20th, 2025
Every business needs an app to stay competitive. See how ASO drives visibility, increases downloads, and fuels long-term success in the app marketplace.
App Spotlight: 23andMe - DNA Testing
Posted on March 18th, 2025
Discover how 23andMe can enhance its App Store presence with strategic ASO tweaks, and learn key ASO tips to boost visibility and conversion rates.
Apple’s Latest Business Manager Update: March 2025
Posted on March 13th, 2025
Discover the March 2025 update to Apple Business Manager, and learn how it enhances device tracking, compliance, and operational efficiency for businesses.
How to Advertise Using Apple's Today Tab
Posted on March 12th, 2025
Learn how to leverage Apple’s Today Tab ads to boost app visibility with effective App Store Optimization, custom product pages, and key campaign strategies.
App Store Spotlight: theScore – Sports News & Scores
Posted on March 10th, 2025
This App Store Spotlight on theScore explores title, subtitle, and screenshot optimizations to boost visibility and conversions during March Madness and beyond.
Skype’s Final Call: The App Shuts Down This May
Posted on March 7th, 2025
Skype is shutting down in May 2025. Learn how this shift impacts the app market and what ASO strategies can help communication apps capture new users.
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Mobile App Localization
Posted on March 6th, 2025
Mobile app localization adapts your app for global audiences, enhancing app visibility. Learn how localization drives engagement & boosts downloads worldwide.
From Cover to Cover: StoryGraph’s ASO Breakdown
Posted on March 4th, 2025
StoryGraph excels in book tracking but has room for ASO improvements. From metadata to visuals, we explore key optimizations to boost downloads and engagement.
Spotlight on Windy.com: Weather & Radar – ASO Opportunities
Posted on February 28th, 2025
Is Windy.com’s ASO strategy optimized for conversions? We explore its title, subtitle, and creative assets to identify areas for improvement and growth.
App Store Product Pages and ASO: Best Practices
Posted on February 28th, 2025
Most users find apps through search, but your product page seals the deal. Learn how to optimize key details for more downloads and conversions!
Amazon Exits the Android App Store Market
Posted on February 28th, 2025
Amazon is shutting down its Android Appstore. Learn how this impacts ASO, keyword strategy, and what how to stay competitive in the evolving app marketplace.
The Role of AI in ASO: A Powerful Tool with Caution
Posted on February 21st, 2025
AI can enhance ASO efficiency, but caution is key. Combine its power with human expertise for an optimal strategy, long-term growth, & success in the app store.