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Flighty - App Store Spotlight

Flighty - App Store Spotlight

Posted on May 19th, 2023

How much has Flighty's ASO strategy contributed to its success? In this App Store Spotlight, we'll take a look at several elements of their app listing to see what the hottest flight tracker in the App Store is doing to win over travelers in time for summer.

App Description Optimization Tips

App Description Optimization Tips

Posted on May 12th, 2023

As one of the most valuable fields for conveying in-depth app information and driving conversions, your app description is something you'll want to pay close attention to for your ASO. In this ASO Academy, we'll define what an app description is and note important considerations when optimizing.

New Play Store Ads Placement & App Store Pricing Updates

New Play Store Ads Placement & App Store Pricing Updates

Posted on May 5th, 2023

With a glimpse into a new ad placement on Google Play, mobile marketers will want to keep their eyes peeled for a potential new avenue for paid app promotion. On the Apple side, pricing gets revamped - offering a simpler way of coordinating your app price and in-app purchases across different regions.

Fireside - App Store Spotlight

Fireside - App Store Spotlight

Posted on April 29th, 2023

Can the team at Fireside take its newly funded, celebrity-backed app to the top of search results with its current ASO strategy? That's what we'll analyze in today's App Store Spotlight.

ASO For Beginners

ASO For Beginners

Posted on April 21st, 2023

App Store Optimization is the foundation to your app marketing success. No matter how far along you are in your mobile journey, you'll need to consider the different factors that affect your app's visibility and conversions.

Temu - App Store Spotlight

Temu - App Store Spotlight

Posted on April 6th, 2023

Temu has recently dominated the ecommerce scene with low prices and a killer paid marketing campaign. But does their approach to organic mobile app marketing match the quality of their advertisements? Let's find out in today's App Store Spotligh

ASO - Is it App Store SEO?

ASO - Is it App Store SEO?

Posted on March 31st, 2023

Is SEO the same as App Store SEO? Not exactly. Here's what you should know to make sure your mobile app is optimized the right way, for the right platform.

AI, Mobile Apps, and ASO - ASO Weekly

AI, Mobile Apps, and ASO - ASO Weekly

Posted on March 24th, 2023

AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.

H&R Block Tax Prep - App Store Spotlight

H&R Block Tax Prep - App Store Spotlight

Posted on March 20th, 2023

Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.

How to Perform a Mobile App Competitive Analysis

How to Perform a Mobile App Competitive Analysis

Posted on March 10th, 2023

Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.