Apple Search Ads Expands Into New Markets
November 20th, 2024
Discover how Apple Search Ads' expansion to 20+ new regions can help your app reach untapped audiences. Learn strategies to optimize campaigns & drive growth!
APP STORE OPTIMIZATION BLOG
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Mastering Google Play Store Listing Requirements
Posted on November 18th, 2024
Unlock app success on Google Play! Master listing requirements to boost visibility, enhance conversion rates, and stay compliant with the latest policies.
Featuring Nominations Live in App Store Connect
Posted on November 15th, 2024
Apple’s new Featuring Nominations tool gives developers the chance to boost visibility and drive downloads by submitting apps for App Store spotlight.
Placing Keywords in Your App's iOS Subtitle: Why It Matters
Posted on November 12th, 2024
Discover the importance of optimizing your iOS subtitle with keywords and how it boosts search rankings, engagement, and algorithmic advantage for ASO success.
Reviewing Afterpay's App Store Strategy
Posted on November 11th, 2024
Learn how Afterpay can optimize its app store presence with improved metadata and creative assets to capture attention before the holidays.
Spotlight on Oportun
Posted on November 8th, 2024
Discover how Oportun uses ASO strategies like targeted keywords and engaging visuals to stand out in finance apps. Learn what’s working and where to improve.
How to Create a Target Audience for App Store Optimization
Posted on November 7th, 2024
Unlock ASO success by defining your target audience. Learn strategies to attract the right users, optimize engagement, and build a loyal app community.
Ensuring App Success: Strategies for Managing User Perception and Feedback Impact on Rankings
Posted on November 5th, 2024
Learn how to manage user feedback effectively to boost app ratings and visibility on iOS and Google Play, ensuring long-term success.
Analyzing Zillow's App Store Optimization: How It Stacks Up in the Real Estate Market
Posted on November 1st, 2024
Explore how Zillow’s creative strategies and A/B testing enhance app store performance, driving user engagement and standing out in the real estate market.
First Impressions Matter: Optimizing App Discovery on iOS and Google Play
Posted on October 31st, 2024
Discover how to enhance app visibility in iOS and Google Play, leveraging visuals and key placements to boost first impressions and conversion rates.
Tubi: Streamlining App Store Visibility for Ultimate Streaming Success
Posted on October 30th, 2024
Explore how Tubi is streamlining its app store presence through effective metadata strategies to enhance visibility and drive user engagement.
Are Screenshots Necessary for App Store Success?
Posted on October 29th, 2024
Discover why high-quality screenshots are essential for app store success and how they can boost your app's conversions.
Rising Above the Noise: Optimizing Hearing Apps Alongside AirPods 4 Release
Posted on October 28th, 2024
Discover strategies for hearing apps to thrive as Apple’s AirPods 4 reshape the hearing health landscape, creating new challenges and opportunities.