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Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.
Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
Mint becomes Credit Karma and Apple is poised to launch Journal. How will these two major shifts in the market affect existing apps and how can they adapt to stay competitive? Here's our take in this week's ASO news.
With eCommerce on the rise, developers will look to optimize their user experience however they can. Here's are some tips on improving their mobile app listing to increase visibility and downloads.
Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.
From music super fandom to reminiscing with today's most viral photo filter, this ASO Weekly covers two apps that have leveraged the power of narrowing down on a smaller group of users in order to grow on the App Store.
Ghostly happenings are among us... and in your app listing too? If you aren't leveraging the power of app seasonality to make relevant tweaks to your store listing you're leaving precious engagement and conversions on the table.
A new way to attract users and an innovative approach to shopping. This ASO Weekly dives into two apps looking to transform their niches through unique user acquisition tactics and a change in how you discover items for your wardrobe.
Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.
App iterations are essential to the upkeep of your app's performance, housing important keyword updates and creative edits that can progressively go a long way. This App Store Spotlight covers Vaia's recent renaming, diving into a major change for the app with modifications to its keyword strategy and screenshots. Has it contributed to growth in time for back-to-school season? That's what we'll find out.
Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?
Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.