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CapCut Video Editor - App Store Spotlight

CapCut Video Editor - App Store Spotlight

Posted on February 25th, 2023

As one of the top-ranked video editing apps out there, CapCut's developers have learned how to combine their understanding of the app user base with ASO best practices for a winning strategy. But is that enough? Let's take a look in today's Spotlight.

Uber, CarPlay, and App Store Optimization

Uber, CarPlay, and App Store Optimization

Posted on February 10th, 2023

Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.

Relish - App Store Spotlight

Relish - App Store Spotlight

Posted on February 4th, 2023

Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.

Apple Custom Product Pages

Apple Custom Product Pages

Posted on January 20th, 2023

In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.

Invitation Maker by Hobnob - App Store Spotlight

Invitation Maker by Hobnob - App Store Spotlight

Posted on December 27th, 2022

Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?

Product Page Optimization

Product Page Optimization

Posted on December 16th, 2022

Looking to get insight into how you can improve your App Store listing? Apple's Product Page Optimization platform for mobile app A/B testing can be your solution to potentially improving your conversion rate.

Google Play Store Preview Video Guidelines

Google Play Store Preview Video Guidelines

Posted on November 17th, 2022

Looking for an engaging way to drive conversions? Google Play Store Videos are a great tool for developers looking to provide a more dynamic visual experience for potential users.