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Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?
Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.
Bed Bath & Beyond is back and users have noticed. With an updated app listing and improved keyword rankings, the company can build upon their temporary app growth through ASO best practices we'll cover in today's App Store Spotlight.
'X' looks to test the limits of app compliance once again. Google looks to experiment with new formats in a continuous set of tests that brings visual updates to the Play Store.
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
The foundation for your organic app marketing? Keywords. Having a strong understanding of how keywords work in relation to your app growth is essential to measuring app performance and making changes when necessary. This ASO Academy dives into the basics of keyword optimization - from research to selection.
Philanthropy & social media - a match made in heaven if incorporated correctly. Leveraging the power of the Internet to create a global community of conscious users aiming to make a difference is every digital altruist's dream. Can Roar Social achieve that? This App Store Spotlight provides some pointers in the right direction.
Is your app up to date with Apple and Google's latest announcements? This ASO Weekly covers Apple's newest privacy requirements and Google's recent changes to the Play Store affecting larger screens.
Discover the different factors that affect your app marketing costs and how you can save money - from small indie developers to big-name players. The strategies here can help companies of all sizes identify the most important aspects of ASO to help them efficiently allocate resources.
With travel season in full swing, developers everywhere are looking for ways to attract travelers to their platforms in hopes of becoming their go-to app for organizing trips. But it takes more than just a feature-packed itinerary helper to grow on the app store. This is where App Store Optimization comes into play.
Over 100 million users in 5 days. What Meta's latest venture achieved is nothing short of extraordinary. In this ASO Weekly, we'll dive into how strong branding can help a company's ASO by going over Threads' App Store listing and how it effectively ties its new service to Meta's other established products.
When it comes to ASO for the Play Store, there are several app listing elements to consider to effectively set your app up for success. In this ASO Academy, we'll take a look at the different app listing assets found on the Google Play Store and how you can optimize each one.