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Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
In a March 1st 2023 Developer news post, Apple announced a big change to App Analytics: the inclusion of Peer Group Benchmarks.
As one of the top-ranked video editing apps out there, CapCut's developers have learned how to combine their understanding of the app user base with ASO best practices for a winning strategy. But is that enough? Let's take a look in today's Spotlight.
Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.
Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.
In today's digital age, the App Store is becoming increasingly competitive as more and more developers launch their products into the mobile world. With millions of apps available, it can be difficult for developers to stand out among hundreds or even thousands of apps offering similar features in the same market. Relying on just organic search rankings just isn’t enough sometimes.
From Apple’s Fitness+ update, Google providing insight into real users versus bots, and Play Store Changelogs potentially being phased out, this ASO Weekly analyzes the different developments you should be aware of as 2023 kicks off.
Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?
Looking to get insight into how you can improve your App Store listing? Apple's Product Page Optimization platform for mobile app A/B testing can be your solution to potentially improving your conversion rate.
Sugar (game)'s recent App Store feature can prove beneficial in getting more downloads, but is it enough to ensure long-term success?
Nordstrom has been a major player in shopping for some time. Can their discount app succeed in the App Store in time for holiday shopping?