Reviewing Afterpay's App Store Strategy
Posted on November 11th, 2024
Learn how Afterpay can optimize its app store presence with improved metadata and creative assets to capture attention before the holidays.
Relish - App Store Spotlight
February 4th, 2023
by David Bell
CEO at Gummicube, Inc.
Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.
App Store Optimization (ASO) is a crucial aspect of mobile app marketing and can have a significant impact on the success of an app. And with a variety of different platforms striving to capture the attention of couples and lovebirds everywhere, it’s essential that developers focus on the ASO best practices that can help drive growth.
Relish Relationship App Optimization
Designed to help couples strengthen their connection and communication, Relish is an app that currently enjoys a 4.6 star rating from over 2.3k ratings. It also sits within the top 10 of several terms relevant to its core features, providing increased visibility among users that fall within their target audience. In today’s App Store Spotlight, we'll take a closer look at the ASO best practices that Relish is applying to increase its visibility and attract more users on the App Store.
App Metadata & Creative Best Practices
Including Keywords in the App Title
A well-crafted title containing hyper-relevant keywords can make a big difference in helping your app rank higher in search results. Relish's title includes relevant terms, such as "Relationship" (currently ranked #12) and "Couples," (ranked #32). Both terms are high search volume keywords that have historically seen growth for the app.
These keywords not only help build relevancy during indexation but aid potential users in associating their search query to the app at first glance since they are included in the first text field of the listing.
The Importance of Positive User Ratings & Reviews
User ratings and reviews play a significant role in determining the visibility and ranking of an app on the App Store as well. A subpar in-app experience will cause users to uninstall and in some instances, leave a negative review that can affect how your app ranks and potential users’ perception of the quality of the app.
Relish has a high overall rating of 4.6 stars from over 2 thousand ratings. This above-average app rating can provide potential users with the confidence they need to validate the app’s quality, and as a consequence build initial trust with users. This can then influence a user’s decision to learn more and click through to the product page, further increasing engagement.
App Screenshot Best Practices
App screenshots provide an effective way to showcase the features and functionality of your app. Relish's developers created screenshots that provide a clear and visually appealing representation of the app's features and user interface, making it easy for users to understand what the app does and what they can expect from it.
By applying some recommended screenshot strategies, Relish’s developers have been able to inform users by visually detailing what their app is about. Highlighted copy, a mono-color, brand-aligned background, and the use of handsets that include in-app imagery are just a few best practices applied to the app’s screenshots.
App Description Structured For Readability
An App Store description that prioritizes readability following trusted ASO description best practices will more than likely outperform one that is randomly stuffed with app information. Relish’s developers effectively structure paragraphs with short bursts of relevant information that provide key insight into the features of the app.
In between these paragraphs, Relish’s developers have also included bullet points detailing app features that may be popular among readers. This aids readability by conveying the information in short, listed phrases instead of a long, continuous text body.
Optimize Your App For Valentine’s Day
The developers at Relish have effectively created an app listing that follows several ASO best practices and is optimized for organic growth. By targeting relevant phrases in its title, provoking good reviews and ratings, optimizing screenshots, and properly structuring their description, they can maximize their chances of long-term App Store success.
Is your relationship app doing all it can to position itself optimally for Valentine’s Day or is it missing the mark? Find out today with the help of the industry’s leading ASO company – Gummicube.
Similar Articles
Spotlight on Oportun
Posted on November 8th, 2024
Discover how Oportun uses ASO strategies like targeted keywords and engaging visuals to stand out in finance apps. Learn what’s working and where to improve.
Analyzing Zillow's App Store Optimization: How It Stacks Up in the Real Estate Market
Posted on November 1st, 2024
Explore how Zillow’s creative strategies and A/B testing enhance app store performance, driving user engagement and standing out in the real estate market.