ASO WHITE PAPER

2025 ASO WHITE PAPER

App Store Optimization (ASO) is the process of improving a mobile app's visibility and conversion rates in app stores like Apple's App Store and the Google Play store. ASO brings the low-cost, high-quality users that are necessary for app success.

ASO White Paper

Learn More About ASO

Gain more insights and learn Gummicube's ASO methodology by downloading our ASO White Paper today!

ASO TOPICS INCLUDE:

  • Who Needs ASO

    : The business case for prioritizing investment in App Store Optimization and the tools that make it work
  • ASO is not SEO

    : Data illustrating how users search for mobile apps- and how App Store search and web search are different
  • App Keyword Optimization

    : How Apple’s App Store and the Google Play Store indexes an app in their search results and rankings
  • Increase App Installs

    : Dissect which app elements impact ASO and learn our best practices for acquiring more organic installs
  • App Store Promotions

    : Unlock the secrets to App Store promotions, understand Apple’s latest Featuring Nominations submissions and best practices to help you get featured.
  • ASO Tools

    : Boost your app’s performance with powerful tools like DATACUBE for keyword insights and SplitCube for data-driven testing.
  • AI for ASO

    : AI can provide a helpful boost to your ASO strategy, but it's important to use it thoughtfully and stay aware of its limitations when it comes to utilizing ASO best practices.

In order to bring in the right users for your app, you need to understand how users are searching for it. By including ASO as part of your marketing plan and DATACUBE for App Store and ASO intelligence, you can organically increase your app visibility in search, improve conversion rates and drive in high-quality users at a very low cost.

ASO white paper
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Complete ASO Solution

Gummicube addresses every aspect of ASO from technology to execution and measurement