ASO Improvements for onX Offroad

April 4th, 2025

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

In today’s highly competitive app marketplace, App Store Optimization (ASO) plays a critical role in ensuring an app remains discoverable and continues to attract a steady flow of users. ASO is not a one-time effort but an ongoing process that requires regular analysis, adaptation, and improvement to keep up with evolving search algorithms, user behavior shifts, and emerging trends. Even established apps with loyal user bases need to refine their ASO strategies regularly to maintain visibility, boost conversions, and stand out in an increasingly crowded environment.

In this week’s ASO Spotlight, we’re diving into onX Offroad, a leading app designed for off-road enthusiasts. Offering a rich set of trail maps and GPS navigation tools, onX Offroad is a go-to solution for adventurers looking to discover new routes and explore the great outdoors with ease. While the app already has a strong foundation, there are several key opportunities to optimize its metadata and creative assets to enhance its discoverability and appeal to a broader audience.

By leveraging a data-driven ASO approach, onX Offroad can not only improve its search rankings for high-value keywords but also create a more engaging and visually compelling experience that encourages users to download. Below, we’ll break down the app’s current metadata and creative assets, identify areas for improvement, and suggest strategies that can significantly boost onX Offroad’s presence in the App Store.

We’ll conduct a competitor analysis to compare onX Offroad with AllTrails, another top-performing app in the outdoor navigation space, to understand what works well in the category and how onX Offroad can further refine its ASO strategy to remain competitive.

APP TITLE & SUBTITLE BEST PRACTICES

A well-optimized app title and subtitle are among the most important factors for App Store visibility and conversions. These elements serve as the first impression for potential users and can heavily influence the user’s decision to click through and install the app. A strong title and subtitle not only impact keyword rankings but also shape user perception by clearly conveying the app’s core value and functionality.

To ensure maximum effectiveness in these critical elements, developers should follow these best practices for app titles and subtitles:

Use Title Tags: Title tags serve to provide additional context around an app’s core features, making it easier for search engines to index the app. Including highly relevant keywords in the title can dramatically boost search visibility and improve discoverability.
Maintain Brand Consistency: While the mobile landscape is constantly evolving, it’s essential to maintain consistency with your app’s name and branding. Frequent changes to the title can confuse users and harm brand recognition over time. A consistent title fosters trust and credibility.
Ensure App Keyword Relevance: It’s essential to avoid "keyword stuffing" or inserting irrelevant keywords into the title. The goal should be to focus on evergreen keywords that describe the app’s core features and provide value to potential users.
Optimize for Readability & Search: Both the title and subtitle should be concise and easy to read. While they need to include meaningful keywords, they should do so without feeling forced or unnatural.

By applying these principles, apps like onX Offroad can improve their discoverability, appeal to a broader audience, and increase tap-to-install rates—all critical factors for sustained success.

OPTIMIZING onX OFFROAD’S TITLE & SUBTITLE

onX Offroad could be further optimized to maximize keyword potential and improve overall search performance. The title and subtitle should complement each other, work together seamlessly to communicate the app’s core value, and strategically incorporate high-volume keywords.

Here’s a look at the current metadata:

App Title: "onX Offroad: Trail Maps & GPS"
App Subtitle: "OHV Trails & Navigation App"

While these choices are already good, there is room for improvement. The key to refining the title and subtitle lies in expanding keyword coverage and improving clarity, ensuring that onX Offroad better aligns with the specific search intent of users.

App Title Optimization

The title is arguably the most important metadata element for App Store optimization. It directly impacts search visibility and plays a significant role in driving organic downloads. Using ASO tools like DATACUBE, we can identify high-value, highly-searched terms that resonate with users seeking off-road navigation apps.

Some of the most relevant keywords for this category include:

Trail Guide
Map Navigation
Trail App
Walking Trails
Hiking Trails
Backroads

While the current title—"onX Offroad: Trail Maps & GPS"—does include important keywords like "Trail Maps" and "GPS," there’s an opportunity to further enhance its reach. By making small adjustments, we can fully leverage the app’s character limit and target additional search terms.

Here’s an example of a more optimized title:

Optimized App Title: "onX Offroad: Trail Guide & GPS"

This revised title incorporates "Trail Guide," a highly relevant and frequently searched term in the off-road navigation space. By adding this term, the app’s visibility can increase for users actively searching for trail guides, while "GPS" remains in the title to maintain relevance for navigation. Since "Maps" was removed from the title and is not included in the subtitle, it can still be utilized in the keyword bank to ensure the app ranks for relevant searches without taking up valuable character space in the visible metadata.

App Subtitle Optimization

The subtitle is another critical ASO element. It reinforces the app’s value proposition and allows further keyword expansion. While "OHV Trails & Navigation App" is a strong subtitle choice, it could be refined to include additional terms that increase the app’s keyword footprint without becoming redundant.

An optimized subtitle might read:

Optimized App Subtitle: "Map Navigation & OHV Trail App"

This revised subtitle uses all 30 characters for maximum keyword utilization, adding the term "Map Navigation," which is a common search query for users interested in location-based services. This change will help capture users looking for map navigation tools for off-road adventures while maintaining a concise and readable format.

With these updates to the title and subtitle, onX Offroad can better meet the search intent of potential users and improve its overall discoverability, ensuring it ranks higher for relevant search queries in the App Store.

APP CREATIVE ASSETS: ENHANCING VISUAL APPEAL

onX Offroad currently utilizes all 10 of their allotted screenshots, which is a good start. However, there is significant room for improvement in terms of design and presentation. The current key features are highlighted in bold white text, which is a positive choice for visibility. However, the subtext is too small and thin to be easily legible, which can detract from the user experience. Increasing the size and weight of the subtext would make it far more readable and accessible to potential users.

Another area for improvement lies in their iPhone mockups. While they are consistent, they lack dynamic visual elements that could guide the viewer’s eye from one screenshot to the next. The screenshots feel uniform and don’t lead the user through a compelling visual journey. A more engaging or zoomed-in iPhone mockup could help with this, offering a clearer view of the app’s interface and making it easier for users to quickly understand how the app works, enhancing scrolling and skimming.

onX Offroad does not currently utilize an app store video, which could significantly enhance its presence in the crowded navigation and trail app category. An app store video creates an immersive experience and is an excellent way to show potential users exactly what the in-app experience looks like. This visual asset can be used to engage users with more than just static images, and it can also highlight awards, usage statistics, or reviews, providing added credibility and interest. An app video walkthrough can effectively demonstrate the app's features, capabilities, and ease of use, offering a powerful opportunity to attract and convert users who might otherwise be on the fence before downloading your app over another.

APP COMPETITOR INSIGHTS: HOW ALLTRAILS EXCELS IN ASO

When optimizing an app’s ASO, it’s essential to look at how competitors in the same category are performing. By analyzing the ASO strategies of successful apps like AllTrails, we can extract valuable lessons and identify opportunities for improvement. AllTrails is a popular outdoor navigation app, and its ASO efforts have contributed to its high ranking and broad user base.

Here are some standout ASO practices that AllTrails excels at:

Keyword-Rich Title & Subtitle: AllTrails uses a highly effective title: "AllTrails: Hike, Bike & Run." This title strategically incorporates key activities (hike, bike, run) to appeal to a wide audience of outdoor enthusiasts. It also targets high-volume search terms related to outdoor adventures.
Engaging First App Screenshot: The first screenshot is crucial in capturing the user’s attention. AllTrails does an excellent job of showcasing its app’s key features with bold, easy-to-read text that quickly conveys the app’s value proposition. The screenshot immediately draws the user in, highlighting its main function without overwhelming the viewer with too much text.
Strong User Ratings & Reviews: With a high rating and a large volume of user reviews, AllTrails benefits from strong user-generated content. Positive ratings and feedback can significantly improve an app’s credibility and increase its visibility in search results.

By studying AllTrails’ success, onX Offroad can adopt similar strategies—particularly around keyword diversity, visual appeal, and user engagement—to further enhance its ASO performance.

FINAL THOUGHTS ON HOW onX OFFROAD CAN IMPROVE THEIR ASO STRATEGY

App Store Optimization is a dynamic process that involves regularly refining an app’s metadata, creative assets, and overall strategy to maintain visibility and competitiveness in the market. For onX Offroad, optimizing its title, subtitle, and screenshots, as well as implementing a more data-driven ASO approach, can significantly boost its App Store presence and drive higher conversion rates.

By following ASO best practices, leveraging keyword-rich titles and subtitles, and ensuring consistency across metadata, onX Offroad can better align with user search intent, increase organic downloads, and outpace its competition.

LET’S CHAT!

For app developers and marketers looking to take their ASO strategy to the next level, expert insights and data-driven approaches are essential. Gummicube’s App Store Optimization Services specialize in helping apps enhance their visibility and grow their user base. If you’re ready to optimize your app and drive better results, let’s chat about how we can create a tailored ASO solution that sets your app up for long-term success.

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