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Finding the Right Rhythm in ASO with Musixmatch

March 27th, 2025

Finding the Right Rhythm in ASO with Musixmatch
David Quinn

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

When it comes to music apps, standing out in the App Store requires more than just great functionality—it requires strategic App Store Optimization (ASO). The App Store is a highly competitive space, especially for music-related applications, where users have countless options to choose from. Whether they’re looking for an app to discover lyrics, create music playlists, or identify songs in real-time, they expect seamless experiences with clear value propositions. Musixmatch Lyrics Finder is a well-established app that helps users explore song lyrics and synchronize them with their music. However, to maintain and expand its audience, it must continuously refine its ASO strategy.

While Musixmatch has built a strong presence, the app faces competition from both dedicated lyrics platforms and broader music discovery tools. To truly stand out, it must ensure that every aspect of its App Store listing—from metadata to creative assets—is optimized for maximum visibility and conversion rates. This means capitalizing on high-value keywords like "lyrics," "playlist music," and "find songs," refining its visual storytelling, and ensuring a smooth, engaging user journey from search result to download.

Optimizing MusixMatch’s Title and Subtitle for App Discoverability

The app's title, Musixmatch Lyrics Finder, is straightforward and conveys its main function—finding lyrics. However, it misses a critical opportunity to expand its relevance in search. Currently, its subtitle, "Lyrics for your music," is concise but underutilized. While it clarifies the app's primary function, it doesn’t incorporate additional keywords that could improve discoverability. Additionally, there is duplication between the title and subtitle, which could be an area for improvement. Since "Lyrics" appears in both, it reduces the opportunity to introduce more unique and valuable search terms.

A more effective subtitle, such as "Identify songs and sing along," would utilize 29 of the allotted 30-character limit while clearly conveying the app’s core functionality. This refined messaging strengthens Musixmatch’s position as both a lyrics provider and a music discovery tool, helping it compete more effectively with similar apps. By better aligning with user search intent—whether they’re looking to identify songs or sing along—Musixmatch can improve visibility in search results and attract a wider audience.

This small yet impactful change to the subtitle can lead to increased impressions and downloads due to appearing in specific search results for these terms. Given that Apple’s algorithm factors in keywords from the title and subtitle, ensuring these fields are fully optimized is crucial.

Keyword Optimization for Proper Indexing

Proper keyword placement is essential for ensuring that Musixmatch is indexed correctly in the iOS App Store. Apple’s search algorithm prioritizes specific metadata fields when determining rankings, making it crucial to structure them effectively.

  • Title & Subtitle: These fields have the highest ranking weight. Including high-value keywords like "song finder," and "playlist music" can increase app discoverability.
  • App Description: While the description does not directly impact search rankings, Apple reviews it for context. Ensuring that keywords appear naturally within the first few lines can help reinforce relevancy for both users and reviewers.

Structuring the app description strategically also enhances engagement. Opening with 1-3 compelling sentences that tell prospective users what the app does and who it is for immediately captures interest. Highlighting key features in short paragraphs or bullet points enhances readability, ensuring each major feature naturally incorporates relevant keywords. Ending with a strong call to action that emphasizes differentiators like "real-time lyrics sync" or "playlist creation" encourages downloads and reinforces the app’s core benefits.

MusixMatch iOS Screenshots

Enhancing Creative Assets: Screenshots and Video

Musixmatch has maintained strong brand consistency across its screenshots, but there are optimization opportunities that could improve conversion rates. Currently, the app uses nine out of its allotted ten screenshots, and the "Identify Lyrics" feature appears in the third-to-last screenshot. This placement means that users might not immediately grasp one of the app's most valuable features, potentially leading to lower conversion rates.

The first three screenshots are the most crucial for conversions and should immediately showcase the app’s core functionalities:

  • All the lyrics you love translated into any language
  • Instantly Identify songs and lyrics on the go
  • Connect your favorite music search

Rearranging the screenshot order so that these key features appear first ensures that users quickly understand its value proposition. Text overlays at the top of each screenshot should be enlarged for better readability, making it easier for users to scan the information.

Musixmatch could further benefit from incorporating a well-produced App Store video. Videos provide a dynamic way to showcase in-app experiences, highlight user interactions, and create a more engaging first impression. Including attention-grabbing edits and demonstrating how quickly the app identifies songs and plays them alongside synced lyrics could significantly boost user engagement and conversions. Apps with videos tend to have higher engagement rates, as they provide a more tangible understanding of how the app functions in a real-world setting. For Musixmatch, showing how seamlessly the lyrics sync with popular tracks could make the app more visually appealing and user-friendly. The video could also highlight the ability to discover new songs, creating a more immersive and interactive experience that stands out from competitors.

Shazam iOS Screenshots

Competitor Analysis: Shazam

To understand how Musixmatch can improve, it’s important to analyze Shazam: Find Music & Concerts, a dominant player in the space. Shazam's subtitle, "Identify Songs, Live Shows Apple," clearly states its primary function, ensuring that users know exactly what they are downloading. This level of clarity helps drive high-intent downloads and reduces user drop-off rates.

Shazam has leveraged keyword optimization effectively by ensuring that its title and subtitle align with common user searches such as "Identify Songs" and "Live Shows." Musixmatch can look to adopt a similar approach by making sure its ASO strategy is just as clear and focused on solving user problems like song identification and lyrics discovery. Adding keywords like "lyrics search," "song lyrics," and "music playlist" to its title or subtitle would reinforce its core value proposition and make the app easier to discover through high-volume search terms.

The Importance of A/B Testing

To ensure long-term success, mobile app A/B testing is crucial for refining ASO elements. Testing different versions of the subtitle, screenshot order, and text overlays can determine what resonates most with the audience. Tracking metrics such as conversion rates and user retention can help guide future optimization efforts.

Mobile app A/B testing should go beyond just one variable at a time, and ASO tools can make this process seamless. For Musixmatch, experimenting with different combinations of title and subtitle structures, as well as testing the length and design of descriptions, can lead to invaluable insights. For example, testing the impact of including "playlist music" as a primary keyword compared to more traditional "lyrics" terms can help optimize messaging to appeal to a broader audience.

Conclusion

Musixmatch is a strong app with a dedicated user base, but fine-tuning its ASO strategy can elevate its visibility and improve conversion rates. The music app landscape is highly competitive, and standing out requires more than just brand recognition—it requires precision in ASO strategy. By optimizing its subtitle, restructuring its screenshots, and incorporating an App Store video, the app can improve its search ranking and conversion rates.

Strategic keyword placement, bold and eye-catching creatives, and continuous mobile app A/B testing are essential elements that can drive long-term success. A well-executed ASO strategy ensures Musixmatch not only attracts new users but also retains them, turning casual browsers into dedicated app users.

Let’s Chat!

At Gummicube, we specialize in data-driven App Store Optimization Services that help apps maximize their potential. Whether you need help with keyword optimization, creative asset refinement, or mobile app A/B testing, we’re here to ensure your app is set up for long-term success. Ready to take your app to the next level? Let’s chat!

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