Google Play’s New App Development Strategy
April 4th, 2025
Google Play is enhancing security, fraud prevention, and policy support in 2025. Learn how these updates help developers build safer, more trusted apps.
APP STORE OPTIMIZATION BLOG
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ASO Improvements for onX Offroad
Posted on April 4th, 2025
Discover how onX Offroad can enhance its App Store presence with smarter ASO strategies, from metadata tweaks to creative optimizations.
How to Choose the Right App Category for ASO Success
Posted on April 2nd, 2025
Choosing the right app category is crucial for ASO success, impacting visibility, rankings, and user growth. Discover how the wrong choice can hold you back.
Apple’s Child Safety Updates: ASO Takeaways
Posted on March 28th, 2025
Apple’s child safety updates will impact App Store visibility for certain age groups. Learn how these changes affect ASO and how to optimize for your audience.
Finding the Right Rhythm in ASO with Musixmatch
Posted on March 27th, 2025
This week, we explore how Musixmatch can update its ASO strategy to improve App Store search rankings, enhance visuals, and drive more downloads.
App Ratings and Reviews
Posted on March 25th, 2025
Boost app rankings with better ratings! Learn how to manage reviews, improve user experience, and use ASO tools to increase conversions and engagement.
Google Play Games Expands: New Titles, New Audiences
Posted on March 21st, 2025
Google Play Games expands with new titles and PC support. Discover what this means for ASO and how to stay ahead in the evolving mobile gaming landscape.
How ASO Can Help Your Business
Posted on March 20th, 2025
Every business needs an app to stay competitive. See how ASO drives visibility, increases downloads, and fuels long-term success in the app marketplace.
App Spotlight: 23andMe - DNA Testing
Posted on March 18th, 2025
Discover how 23andMe can enhance its App Store presence with strategic ASO tweaks, and learn key ASO tips to boost visibility and conversion rates.
Apple’s Latest Business Manager Update: March 2025
Posted on March 13th, 2025
Discover the March 2025 update to Apple Business Manager, and learn how it enhances device tracking, compliance, and operational efficiency for businesses.
How to Advertise Using Apple's Today Tab
Posted on March 12th, 2025
Learn how to leverage Apple’s Today Tab ads to boost app visibility with effective App Store Optimization, custom product pages, and key campaign strategies.
App Store Spotlight: theScore – Sports News & Scores
Posted on March 10th, 2025
This App Store Spotlight on theScore explores title, subtitle, and screenshot optimizations to boost visibility and conversions during March Madness and beyond.
Skype’s Final Call: The App Shuts Down This May
Posted on March 7th, 2025
Skype is shutting down in May 2025. Learn how this shift impacts the app market and what ASO strategies can help communication apps capture new users.