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App Store A/B Testing for the Holidays

App Store A/B Testing for the Holidays

Posted on November 9th, 2023

Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Mint Shutting Down, Apple Introduces Journal App - ASO Weekly

Posted on November 3rd, 2023

Mint becomes Credit Karma and Apple is poised to launch Journal. How will these two major shifts in the market affect existing apps and how can they adapt to stay competitive? Here's our take in this week's ASO news.

App Store Optimization Best Practices for Shopping Apps

App Store Optimization Best Practices for Shopping Apps

Posted on October 27th, 2023

With eCommerce on the rise, developers will look to optimize their user experience however they can. Here's are some tips on improving their mobile app listing to increase visibility and downloads.

How to Create An Effective App Name

How to Create An Effective App Name

Posted on October 23rd, 2023

Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.

Picking The Right Niche For Your App

Picking The Right Niche For Your App

Posted on October 13th, 2023

From music super fandom to reminiscing with today's most viral photo filter, this ASO Weekly covers two apps that have leveraged the power of narrowing down on a smaller group of users in order to grow on the App Store.

Halloween App Optimization - App Store Spotlight

Halloween App Optimization - App Store Spotlight

Posted on October 6th, 2023

Ghostly happenings are among us... and in your app listing too? If you aren't leveraging the power of app seasonality to make relevant tweaks to your store listing you're leaving precious engagement and conversions on the table.

App Icon Optimization

App Icon Optimization

Posted on September 22nd, 2023

Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.

Vaia - App Store Spotlight

Vaia - App Store Spotlight

Posted on September 15th, 2023

App iterations are essential to the upkeep of your app's performance, housing important keyword updates and creative edits that can progressively go a long way. This App Store Spotlight covers Vaia's recent renaming, diving into a major change for the app with modifications to its keyword strategy and screenshots. Has it contributed to growth in time for back-to-school season? That's what we'll find out.

Google's The Play Report - A New Way to Feature Apps?

Google's The Play Report - A New Way to Feature Apps?

Posted on September 11th, 2023

Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?

What Happens When Your App Rating is Low?

What Happens When Your App Rating is Low?

Posted on September 1st, 2023

Are your app ratings helping or hindering app growth? This ASO Academy dives into what happens when your app rating is low and what you can do to mitigate negative reviews and feedback.

Bed Bath & Beyond - App Store Spotlight

Bed Bath & Beyond - App Store Spotlight

Posted on August 28th, 2023

Bed Bath & Beyond is back and users have noticed. With an updated app listing and improved keyword rankings, the company can build upon their temporary app growth through ASO best practices we'll cover in today's App Store Spotlight.