Apple Search Ads Expands Into New Markets
November 20th, 2024
Discover how Apple Search Ads' expansion to 20+ new regions can help your app reach untapped audiences. Learn strategies to optimize campaigns & drive growth!
APP STORE OPTIMIZATION BLOG
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Featuring Nominations Live in App Store Connect
Posted on November 15th, 2024
Apple’s new Featuring Nominations tool gives developers the chance to boost visibility and drive downloads by submitting apps for App Store spotlight.
Ensuring App Success: Strategies for Managing User Perception and Feedback Impact on Rankings
Posted on November 5th, 2024
Learn how to manage user feedback effectively to boost app ratings and visibility on iOS and Google Play, ensuring long-term success.
Rising Above the Noise: Optimizing Hearing Apps Alongside AirPods 4 Release
Posted on October 28th, 2024
Discover strategies for hearing apps to thrive as Apple’s AirPods 4 reshape the hearing health landscape, creating new challenges and opportunities.
Apple Slowly Moves Away From Its Annual Product Release Strategy
Posted on October 21st, 2024
Stay ahead in ASO: Learn how Apple’s shift to frequent updates impacts app visibility and marketing strategies.
ASO News: Lessons from Facebook’s Redesign to Capture Gen-Z
Posted on October 15th, 2024
Learn how Facebook's redesign to target Gen-Z offers key ASO lessons for app design, keywords, and user engagement.
Apple Screenshot Dimensions Have Changed
Posted on September 25th, 2024
Apple has changed their iOS screenshot requirements, making it easier to submit your app for review. Check out how this changes your App Store Optimization strategy.
The 2024 Apple Event - What’s New and What’s Happening
Posted on September 13th, 2024
Learn about the latest announcements from the Apple Event and how it can impact App Store Optimization.
How the latest App Store Connect Updates to iOS may impact ASO
Posted on August 13th, 2024
Learn how iOS App Store Connect updates can impact ASO with App Store Featuring Nominations, improved TestFlight, and deep links for better app promotion.
Location-Specific and Personalization Updates Coming to Google Play Store
Posted on August 2nd, 2024
Google Play will be updating and improving users’ browsing experiences in the Google Play Store, as of recent reports at the end of July.
WWDC24 - Apple Event Recap
Posted on June 14th, 2024
Learn what went down at this years WWDC and how Apple looks to incorporate its own AI into devices soon. Big changes are on the horizon.
ASO Weekly - 2022 Apple Event Recap
Posted on September 9th, 2022
Are you feeling "Far Out"? Check out this week's ASO Weekly News covering the September 7th Apple Event.
ASO Weekly News: Scam Apps, Play Store Policy Change & Apple's Q3 Growth
Posted on July 29th, 2022
Welcome to this week’s ASO Weekly. This week we'll be exploring app scam proliferation, Play Store policy changes, and the rise in iPhone demand.