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ASO Weekly - App Store News - January 24

ASO Weekly - App Store News - January 24

Posted on January 29th, 2022

The antitrust drama continues with dozens of states backing Epic in their appeal of the court's decision last year. Apple extended access to Custom Product Pages, Product Page Optimization, and In-App Events to all developers, and Custom Product Pages took the place of Creative Sets in Apple Search Ads. Plus, copycat apps and unlisted apps on the App Store, and more from this week.

ASO Weekly - App Store News

ASO Weekly - App Store News

Posted on January 22nd, 2022

Fortnite publisher Epic Games has once again appealed the decision set forth by the District Court of the Northern District of California.

ASO Weekly - App Store Review

ASO Weekly - App Store Review

Posted on January 15th, 2022

Apple's App Store Connect will automatically update to the new submission experience for all developers on January 25th. Plus, check out the new smartphone technology announced this year at CES 2022.

App Store News - Take-Two to Acquire Zynga

App Store News - Take-Two to Acquire Zynga

Posted on January 14th, 2022

This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.

Apple Custom Product Pages

Apple Custom Product Pages

Posted on December 13th, 2021

Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.

Apple’s Product Page Optimization

Apple’s Product Page Optimization

Posted on December 8th, 2021

Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.

Best Apps of 2021

Best Apps of 2021

Posted on December 3rd, 2021

Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.

App Store - Antitrust Litigation Update

App Store - Antitrust Litigation Update

Posted on November 19th, 2021

Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.

iOS 15 In-App Events

iOS 15 In-App Events

Posted on October 25th, 2021

After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.

Google vs Epic Games

Google vs Epic Games

Posted on October 15th, 2021

Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.

App Analytics Metrics Updated

App Analytics Metrics Updated

Posted on October 8th, 2021

App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.