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Welcome to this week’s ASO Weekly. This week in app store news, Google makes updates to its Play Store. While the changes were primarily user-focused, it's important for all developers to understand how it may affect their [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy. Gen Z has made it clear that it wants to keep it real on social media, so what can social media app developers do to keep up?
If your current [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy doesn’t account for regular app updates, the latest sweep of app store regulations may have some dire effects.
On April 27th, Gummicube will be attending the App Growth Masterminds event in San Francisco, California. This invite-only event introduces a one-of-a-kind, fully-immersive conference with some of the top app experts in the industry. 50 Bay-Area experts will gather to exchange ideas, network, and learn about the latest developments in mobile.
The [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) experts at Gummicube take app growth all the way to the Big Apple. The new app on the block helping iOS users to make a switch to Android experiences pushback. Looming anti-trust legislation from the US and European Union applies pressure to Apple and Google’s app stores.
On April 6th, Analysis Group released reports stating that third-party apps now surpass Apple’s native apps in global usage.
This year’s GDC was packed with exciting speaking events, new developments, and networking opportunities with game developers and companies from all around the world. We had a lot of wonderful people come to our booth to learn more about [App Store Optimization](https://www.gummicube.com/), and how it can help them compete in an increasingly mobile world. A lot has changed since we last met, but we’re even more excited about what’s to come.
The antitrust drama continues with dozens of states backing Epic in their appeal of the court's decision last year. Apple extended access to Custom Product Pages, Product Page Optimization, and In-App Events to all developers, and Custom Product Pages took the place of Creative Sets in Apple Search Ads. Plus, copycat apps and unlisted apps on the App Store, and more from this week.
Fortnite publisher Epic Games has once again appealed the decision set forth by the District Court of the Northern District of California.
Apple's App Store Connect will automatically update to the new submission experience for all developers on January 25th. Plus, check out the new smartphone technology announced this year at CES 2022.
This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.
Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.
Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.