APP STORE OPTIMIZATION BLOG

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ASO Weekly - App Store News

Posted on April 9th, 2022

On April 6th, Analysis Group released reports stating that third-party apps now surpass Apple’s native apps in global usage.

This year’s GDC was packed with exciting speaking events, new developments, and networking opportunities with game developers and companies from all around the world. We had a lot of wonderful people come to our booth to learn more about [App Store Optimization](https://www.gummicube.com/), and how it can help them compete in an increasingly mobile world. A lot has changed since we last met, but we’re even more excited about what’s to come.

ASO Weekly - App Store News - January 24

Posted on January 29th, 2022

The antitrust drama continues with dozens of states backing Epic in their appeal of the court's decision last year. Apple extended access to Custom Product Pages, Product Page Optimization, and In-App Events to all developers, and Custom Product Pages took the place of Creative Sets in Apple Search Ads. Plus, copycat apps and unlisted apps on the App Store, and more from this week.

ASO Weekly - App Store News

Posted on January 22nd, 2022

Fortnite publisher Epic Games has once again appealed the decision set forth by the District Court of the Northern District of California.

ASO Weekly - App Store Review

Posted on January 15th, 2022

Apple's App Store Connect will automatically update to the new submission experience for all developers on January 25th. Plus, check out the new smartphone technology announced this year at CES 2022.

App Store News - Take-Two to Acquire Zynga

Posted on January 14th, 2022

This week, game publisher Take-Two announced their plans to purchase Zynga for $12.7 billion USD. Zynga has 45 days to search for a better offer, after which we may see some of the biggest names in gaming be released for Apple and Android devices.

Apple Custom Product Pages

Posted on December 13th, 2021

Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.

Apple’s Product Page Optimization

Posted on December 8th, 2021

Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.

App Store Privacy Compliance

Posted on December 6th, 2021

Apple removed 420,000 apps from the iOS App Store. Is your app at risk?

Best Apps of 2021

Posted on December 3rd, 2021

Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.