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Reports Worth Reading For The Latest Mobile App Store Data

April 8th, 2016

Reports Worth Reading For The Latest Mobile App Store Data
David Quinn

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

Although there are many sources reviewing and opining on mobile app data, there are a few exceptional resources that generate original data. These resources are uniquely positioned to access and report on mobile app and app store data (data they collect and often only they can collect) or offer solid and thoroughly researched information and analysis. Let's take a look a few reports and sources worth subscribing to or bookmarking.

ComScore

ComScore is one of the leading market research firms globally that covers more than ten industries including financial services, media, technology, retail, and telecommunications. In addition, it regularly carries out research and publishes its findings via press releases, whitepapers and case studies. Additionally, businesses and other organizations regularly commission ComScore to carry out research on their behalf. As such, ComScore is well suited to cover trends in mobile app development and usage. A recent article published by ComScore focuses on the way a mobile first approach has enabled tech entrepreneurs to build brands worth more than one billion (unicorns). For instance, a ComScore study found that 98% of Snapchat users access the social networking site via mobile devices. Coming in a close second is Uber, which receives 85% of its traffic from smartphones and tablets. Mobile traffic accounts for 57% and 54% of the users that visit Pinterest and Spotify websites.

Flurry

Flurry is a mobile analytics and ad company owned by Yahoo that gathers and analyzes data from 150 million iOS, Android, Windows Phone, Blackberry, HTML5, and JavaME platform app sessions per month. Moreover, Flurry provides data analytics solutions to more than 170,000 developers globally, meaning it has the industry connections and data required to identify both current and developing mobile app trends. Flurry maintains a Tumblr blog where it publishes mobile app related content. For instance, a recent article published on Tumblr covers the emergence of messaging apps as the new frontier in the retail-banking niche. In particular, it quotes figures from a Goldman Sachs study that the retention rate of messaging apps is 5.6 times better than the average for all other apps over 12 months.

eMarketer

eMarketer is a leader in the digital technology information and data analytics space. In fact, eMarketer says that more than 1,000 businesses including media companies and ad agencies rely on it to make better and data driven decisions on issues related to digital technology. To illustrate this better, an article published by eMarketer in March is based on a survey that found voice-controlled personal assistants are becoming increasingly popular. emarketer-app-data Presently, 13% of mobile device owners in the US use a voice-controlled personal assistant daily. Furthermore, 14% and 10% of American mobile device owners use the same technology weekly and monthly respectively.

Google Insights

It is virtually impossible to talk about mobile app data without including Google Insights because it covers a wide range of interesting niches such as consumer surveys, mobile app developers, Google Trends, Google Analytics, Google Correlate, Google Business Solutions, and Adometry by Google. For example, you can use Google Correlate to find industry-specific patterns that correspond to real-world events or occurrences. This enables entrepreneurs to gain better understanding of consumer beliefs, influences, and changes in purchase behavior. think-with-google-mobile-app-data Think with Google is a free weekly "thought-starter" that can keep you plugged into the latest Google research findings.

Ben Evans

Ben Evans works at Andreessen Horowitz's venture capital firm "a16z" and runs a website focused on disseminating information related to technology and mobile devices. Evans also emails a newsletter every Sunday to about 49,000 subscribers that covers mobile and technology topics - well worth subscribing. Ben just updated his popular "Mobile is Eating the World" slide deck (note the new title!). ben-evans-mobile-ate-the-world One of Ben Evans' latest post covers the use of artificial intelligence (AI) in conversational chat bots such as Google Now and Apple's Siri.

Google, Apple and Facebook Quarterly Results

The quarterly reports released by Google, Apple and Facebook contain a wealth of actionable information that only they can provide. Some recent examples include:

  • Google sharing the majority of search in the US (and several other countries) is from a mobile device
  • Google/Youtube announcing more video is viewed via mobile than desktop
  • this image of Facebook's ad revenue over last several quarters

Infographic: Facebook's Growth Is Entirely Fueled by Mobile Ads | Statista There you have it, a few newsletters (Ben Evans and Think with Google), a few reports to subscribe to or monitor and a reminder that the leading tech companies are increasingly mobile-first.

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