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App Store Optimization for Meditation Apps
November 27th, 2023
by Anh Nguyen
COO & Co-Founder at Gummicube, Inc
Stressful times can often cause people to turn to meditation to help calm their minds. This is good news for meditation apps, right?
Yes, assuming users can find the app and are convinced to download it. If developers of meditation apps want to gain users, they need App Store Optimization. Without ASO, they’ll be unable to reach users in need of a little mindfulness.
Meditation App Marketing
When there is a demand, ASO can help app developers capitalize on it. Developers should understand how ASO best practices work so they can apply them to their own apps.
For meditation apps, this means ranking well for keywords related to meditation and mindfulness, as well as using the app listing to convey how it can help users.
App Keyword Targeting
Consider what users search for when they’re looking for meditation apps. While “meditation” and “mindfulness” are clear choices, keyword banks can also target the issues that users seek meditation to solve, like “anxiety” or “stress relief”.
Does the app feature any special kind of meditation tools? Including those in the keyword bank can help as well. This can include terms like guided meditation, sleep therapy or similar app-specific features.
When choosing your app keywords, you need to ensure they have volume and relevance. Both are essential – a high volume means little when it’s irrelevant to the app, while a keyword no one searches for will do little good no matter how relevant it sounds.
Looking at meditation apps featured on the App Store, we can see how they use keywords in their titles and subtitles. While each one calls out “meditation,” they also include other related terms.
App Creatives
When users find your app, you need to show them how it can help. This is where your creative set comes in.
Research other apps in the category to see what is trending and what converts users. Do the screenshots show imagery of users meditating? Calming scenery? Do they include videos showing the meditation sessions in action?
You can use these themes and designs as a springboard for your app. Drawing upon design elements that perform well can help you make screenshot sets that will appeal to users. If your app is on Google Play, you can run experiments to A/B test design variants and see what users are drawn to.
App Descriptions
Your description should tell users what your app does and how it can benefit them. As you write it, consider ASO best practices and the message you want to convey.
Think about the voice of your description. Meditation apps should convey a calming, relaxed tone. While exclamation points and high-energy phrases may work well for certain apps, meditation apps should be more centered.
Be sure to follow app description best practices. This includes:
- Line length
- Keyword usage
- Bulleted feature lists
- Call-to-action
- Pricing and subscription terms and conditions
App Store Feature
Being featured on the App Store or Google Play Store is a great way to boost your visibility. Recently, the App Store featured a list of meditation apps, as well as a separate list for sleep-focused meditation apps.
Developers can submit their apps to be featured through App Store Connect. What we recommend when learning how to get your app featured on the app store includes mentioning information on what features the app has, particularly what makes it stand out from the competition. Let Apple know why your app deserves to be featured and they just might listen.
How to Market a Meditation App
App Store Optimization can help apps of all types, and meditation apps are no exception. By following ASO best practices and focusing on the specific needs that meditation apps address, app developers can improve their visibility, rankings and conversions.
When life gets stressful, meditation apps can help. Be mindful of ASO best practices and you can reach a new state of peace near the top of the search results.
Want more information regarding App Store Optimization? Contact Gummicube and we’ll help get your strategy started.
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