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ASO Trends for Fall 2016

August 17th, 2016

ASO Trends for Fall 2016
Anh Nguyen

by Anh Nguyen

COO & Co-Founder at Gummicube, Inc

Another season, another batch of brand-new App Store trends. This Fall you’ll find everything from presidents to Pikachu ruling the mobile roost. Look for these topics to dominate the mobile conversation in Fall 2016.

2016 Summer Olympic Games

One of this Fall’s biggest search trends has already kicked off in grand fashion. The Summer Olympic Games began on August 5th with a widely-publicized opening celebration, but the games themselves had been a hot topic for months due to an unprecedented combination of controversy and hype. The lead-up has made the 2016 Rio Olympics one of the most buzzed-about ever, but now that the games themselves have begun the sports and the stars are taking the limelight. Terms like “Olympic games 2016”, “Olympic games” and “Olympics” have naturally seen massive surges in App Store search volume. So have the sports (“tennis”, “archery games” or “gymnastics games”) and the stars (“Michael Phelps” or “Usain Bolt”). Expect this trend to carry through early Fall as hype from the ultimate results of the Olympic Games, as well as any scandals or news after the fact, keeps the topic in public consciousness for a few months.

Football Season

Speaking of sports, if there’s one event every search industry can count on it’s the kickoff of football season. Starting in early September, popularity for football-related search terms in the App Store will skyrocket yet again. The sport should remain a popular topic throughout the Fall, as excited fans initially rush to cheer their favorite teams on in the beginning, and stay to see who makes the Playoffs and eventually the Super Bowl in Houston, Texas. The immediate connotation with football apps is probably games like Madden for most fans, but don’t forget that football is a massive industry that expands to news sites, data tracking services and fantasy leagues.

Pokémon Go & Augmented Reality Gaming

Pokémon Go has already taken the world by storm and introduced tens of millions of rabid fans to the new world of augmented reality gaming. But what happens when players start peeling off and searching for new, similar experiences? “Augmented reality” and “augmented reality games” have already become popular search terms in Pokemon’s wake, but don’t expect it to stop there. With Pokémon making over $1 million per day, fans (and developers) have taken notice. Just as many competitors will soon be coming to the augmented reality field, Pokémon Go will be trying to wrangle as many players as possible away from those competitors and back into their corner. Expect some major updates throughout the end of the year which will keep the title trending in App Store search.

United States Presidential Election

The United States’ Presidential Election is, again, a topic which has been building in popularity and which will reach its peak this November. Whether it’s a news aggregator or a political game, politics has never been a bigger search topic in the App Store. Look for terms related to the election, the political process and the candidates themselves to hit their peak late this Fall. And there you have it - Four of the biggest upcoming trends in the App Store this Fall. Can your app reasonably capitalize on one or more of the above? If so, you might just be caught up in the wave of trending organic search.

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