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App Store Spotlight - The Photo Cookbook -- Cocktails
May 3rd, 2022
by Anh Nguyen
COO & Co-Founder at Gummicube, Inc
Shaken or stirred? Gin or Whiskey? Classics or new wave? The choice is yours with the Photo Cookbook Cocktails app. This app brings the art of mixology right to the palm of your hands with easy-to-follow cocktail recipes perfect for all occasions and experience levels. If you’re a visual learner you’re in luck – this app is loaded with helpful pictures that guide you through each step of the process.
To stand out in the cookbook category, there are App Store Optimization best practices that every app developer in the category needs to follow. All app creatives and metadata should aim to create a feeling of cohesion that best encapsulates app features. This is the area the Photo Cookbook Cocktails app could improve upon significantly. Let’s take a look at some of these areas of improvement more closely.
The Photo Cookbook Cocktails App – Metadata
Much like making a cocktail, you never want to skip out on a good garnish. The app subtitle is the garnish of an app. It's the maraschino cherry on top of metadata that adds an additional element of information for the user and visibility for the app.
Currently, The Photo Cookbook Cocktails app doesn’t have a subtitle. Moreover, they forgo two key opportunities to build discoverability and relevance. Since 70% of all downloads on the App Store come from search, organic visibility is all the more important to maintain.
With the help of ASO technology like DATACUBE, developers could create a subtitle that builds on their visibility with relevant keywords and phrases. This will not only build their presence on the app store, but it will help highlight app features to users outside of the description and title.
The Photo Cookbook Cocktails App – Creatives
If the subtitle is the garnish, what are the app creatives? It’s simple – the glass! Every great mixologist will tell you that presentation is everything. Much like the glass you serve a drink in, the creatives showcasing your app help enhance and encapsulate app features while driving conversion.
Cohesion in design and categorical synergy of creatives is everything. If you handed someone an old-fashioned in a martini glass, confusion and reluctance are surely impending, so why would you do the same with your creative assets?
The Photo Cookbook Cocktails app has two very different branding elements in its screenshots and app icon. The app icon resembles a drinking-themed mobile game more closely, rather than a cocktail recipe book. It stands out among the sea of competitors, but not in a way that a user would find appealing.
The screenshots are clean, minimal, and better encapsulate the overall feel of the app. While there are design elements that would help enhance their screenshot features like emphasized user interface, use of handset and visual copy, the overall look of the app UI is drastically different from the app icon. This design disconnect creates friction in the user’s download decision process.
Incongruent design elements disrupt the effortlessness that the creatives should bring to the user experience. Branding is also an essential part of carrying relevancy and credibility. Without consistent branding, the user may consider the app to be not as reliable or credible as others in the space.
Consequently, this lack of cohesion and branding could potentially have negative effects on conversion. Since creative elements are directly responsible for conversion, its crucial for developers to have creative designs that entice the user towards a download rather than detract from one.
With the help of an ASO company with over 12 years of creative design experience, the developers of The Photo Cookbook Cocktails app could design creative assets that help increase conversion and convey relevance to its users.
Overall
The Photo Cookbook Cocktails app is a game-changer for seasoned and novice mixologists alike. However, there are metadata and creative ASO best practices it’s missing. Every app listing asset serves a fundamental purpose in carrying the user along the funnel. Missing out on any of them can result in missed opportunities to see growth on the App Store. With the right technology and expertise, The Photo Cookbook Cocktails app can strengthen its presence on the App Store.
Want to learn more about App Store Optimization? Contact Gummicube and we’ll help get your strategy started.
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