App Store Screenshot Dimensions & Guidelines
August 1st, 2024
Make sure your app stays compliant with the latest App Store Screenshot Dimensions & Guidelines here
APP STORE OPTIMIZATION BLOG
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Apple Contingent Pricing
Posted on July 25th, 2024
Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.
A/B Testing on Google Play
Posted on June 28th, 2024
Have you ever A/B tested your Google Play listing? If not, you're probably navigating the Play Store marketing blind, and leaving valuable installs on the table.
What is Apple Promotional Artwork?
Posted on April 12th, 2024
Have you been selected for an App Store feature? Your Promotional Artwork is a key element in making the most of your featured position. Here's how you can use it to your advantage.
Google Store Listing Experiments
Posted on March 21st, 2024
In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.
Mobile A/B Testing Best Practices
Posted on March 4th, 2024
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...
Google Play Promotional Content
Posted on February 19th, 2024
Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.
Mobile App Retention & Engagement
Posted on February 5th, 2024
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
App Consolidation: How it Can Affect Your ASO
Posted on January 22nd, 2024
Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.
Mobile Deep Linking
Posted on December 8th, 2023
Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.
App Store A/B Testing for the Holidays
Posted on November 9th, 2023
Apple's Product Page Optimization and Custom Product Pages will allow you to run seasonal A/B tests just in time for the holidays.
How to Create An Effective App Name
Posted on October 23rd, 2023
Your app name is the foundation for a solid ASO strategy, so how can we create an effective name that contributes to app growth? This ASO Academy provides the first steps you'll need to create a quality app name for your App Store listing.
App Icon Optimization
Posted on September 22nd, 2023
Is your app icon making a good first impression? Having an optimized app icon is key to attracting users browsing app stores, acting as an enabler for their very first interaction with your app. In this ASO Academy, we'll dive into the different steps you can take to optimize your app listing.