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While there are plenty of tools for tracking app performance, iTunes App Analytics stands out from the crowd for a number of reasons. The following information can help you see what this program does, how it works and what its strong and weak points are.
From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding the best mobile marketing software tools begins with an understanding of where the mobile opportunities are - which could mean in-app SDKs or software used externally like app store intelligence data.
In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.
Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with mobile app usage up 90%. Companies of all kinds are entering the mobile app space as their customers have made it clear mobile and mobile apps are the preferred medium. One of the main challenges facing mobile app publishers and marketers is the design considerations given the smaller form factor. These design challenges include both in-app UI/UX and maybe the most important graphical element of the app itself - the app icon. The app icon is the first image a potential user sees in search results or when browsing the app stores, and is the graphic that resides on their device once installed.
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
The holidays are upon us, with "Black Friday" and "Cyber Monday" pointing to a very mobile holiday season.
Like many things in mobile and digital marketing, the mobile app market moves fast. While the very top of the app stores are consistently dominated by mobile-first games and apps - and those with large web user bases migrating to mobile - the top 100 overall and top charts in each category are dynamic. Regularly reviewing the mobile app stores - specifically Apple’s App Store and Google Play - can provide insights and ideas for improved user interfaces (UI), user experience (UX), monetization and more. Below is a starting point. You may develop your own process for reviewing the app market as makes sense for your app or portfolio. To help illustrate a topic we’ll take
App icons.
According to a recent report from comScore, the vast majority of app installs come via the app store, with search being the leading mobile app discovery method. Optimizing an app listing for the app stores continues to be one of app marketing’s highest ROI activities. What follows is 5 app store optimization tips.
Make no mistake, the mobile explosion and migration from the web to apps is not just an American or even Western phenomenon.
Just when marketers caught up with websites, social media disrupted the digital marketing landscape. While providing new ways to reach customers, navigating how businesses should use Facebook, Twitter and LinkedIn (not to mention Instagram and Pinterest and many more) continues to be a challenge. Now mobile has arrived to the scene, faster and bigger than any technology before it. The only reason they are called “mobile devices” or “smart phones” is because “personal computers” was already taken. It is not just the use of mobile devices that is the story that is changing everything, but the use of mobile apps. To add to the intrigue, mobile devices and apps are not just used while waiting in lines or “on the go”, but while sitting on the couch as the second screen. Like social media and the rise of the web before it, the rapid transition to mobile and mobile apps provides opportunities and challenges.