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Congrats - you have a mobile app ready for submitting to Google Play! If you don't have a Google Play Publisher account, which provides access to the developer console, you are going to want to sign up for that here.
The best pace to start with estimating the costs of developing a mobile app is in understanding there is a big range. Functionality, design, service level and development language all impact the final costs of developing a mobile app, and that’s before marketing costs are included. With cars or houses, function and design is often easier to conceptualize for the non-developer. We expect the engine, the suspension, the design, the interior and the add-ons all to impact costs and have some idea of how. For software, specifically mobile apps, it can be hard to know if a specific feature or function is even possible, let alone how much it would cost to add. Let’s remove some of the mystery related to the costs of developing mobile apps by looking at the variables that impact the cost of developing a mobile app the most.
As the dust settles from the wild adoption of mobile devices over the last few years, there appears to be some clear winners and losers. The businesses of Blackberry and Nokia were negatively affected, and attempts to enter the device market by Amazon and Windows are largely failures. But instead of having one clear winner (as is often the case in technology), we have two. Both Apple and their iOS mobile operating system, and Google's Android appear to have carved out significant space in this new mobile world. But the segmentation looks like this: 
To create an app that makes money, mobile app publishers and developers need a validated idea, and a plan for acquiring and monetizing users. We have covered user acquisition in various posts, from optimizing an app store listing to paid Facebook campaigns. Here, we will explore common monetization methods for mobile apps and trends likely to impact how apps make money.
After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles.
Help!
"I have an idea for an app" - this statement
Marketing your app via the new mobile channels
At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited
In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include
If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking attribution and LTV, and mobile specific examples.
The closer you get to the customer telling you exactly what they want and are willing to pay for - the less risk in building something that flops. There has always been risk in asking your existing users/clients and target markets what they want - where actual purchases represent only a fraction of the "I absolutely need this feature" crowd. This scenario, played out thousands of times over decades, has led to things like the Lean Methodology, MVPs, and even platforms like Kickstarter. One of the most fool-proof approaches to developing new products or new features is to offer a pre-payment at a significant discount, so clients can tell you what they want - with their wallets. For many mobile apps, however; the communication lines to the client are not as open as with other consumer or business products. Most likely - users of your apps pay Apple or Google directly. They may never know your company name despite daily use of your app. Prepaying for a feature is not a supported payment type in either Apple's App Store or Google Play. Hey - we are still waiting (in vain) for 30-day free trials. So - how do mobile app product managers and the development teams reduce the risk of creating features in their apps that no one is willing to pay for?