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Why iPhone X Screenshots Could be Killing Your Conversion

Posted on June 22nd, 2018

Ever since the App Store has supported iPhone X screenshots, developers have been quick to update their creatives to be up to speed with the latest technology. In fact, the iPhone X was the best-selling smartphone in Q1 2018, so it would only seem natural to want to make adjustments as soon as possible. However, they should proceed with caution and consider the implications of updating screenshots to the device's measurements to avoid unintentional mishaps. The iPhone X’s screen is taller and thinner than previous iPhones, which causes screenshots to shrink when viewed on other devices. Additionally, the different sized screen makes callout texts less visible to those who do not have one. To avoid less screenshot visibility and the potential loss of conversion, developers must first understand screenshot sizing differences.

How to Gain Users’ Trust Back with Reputation Management

Posted on June 20th, 2018

If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares. As of 2017, there are roughly 4.77 billion mobile device users, with nearly 50% of the global population having access to the internet. With this number continually growing, it’s not uncommon that some may be worried about their privacy, especially when using various apps. Users’ fears have come to fruition as leaders in tech have gone on the record to apologize for data-mining and privacy breaches. These app developers, CEOs and companies need to rectify these mistakes and earn users’ trust back before they lose it for good.

Utilizing Pop Culture for App Marketing

Posted on June 13th, 2018

Apps

Why Small Businesses Need Mobile Apps

Posted on May 30th, 2018

A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020. Businesses big and small recognize that having a website alone is no longer enough. Apps are the future of communicating and engaging with customers, so businesses should start incorporating mobile apps into their business models sooner rather than later.

Understanding the Lifetime Value of Users

Posted on May 19th, 2018

Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it.

The Impact of the Feature Graphic for Google Play

Posted on May 16th, 2018

Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic is

How to Leverage Social Media Ads to Market Mobile Apps

Posted on April 12th, 2018

Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users.

How to Help Boost Visibility with Your Google Play Description

Posted on February 22nd, 2018

Improving an app’s visibility doesn’t require a degree in artificial intelligence or machine learning. Although the algorithms that determine what an app is indexed for are very complex, the process by which any given app is ranked is fairly straightforward. Google looks at three key areas of an app’s metadata when it determines the relevancy for a keyword, and how well it ranks: The Short Description, Long Description, and the Title. Thanks to App Store Optimization (ASO), developers can get a leg up on their competition and improve their visibility by focusing their efforts on these three key areas.

Getting the Most from Your App Store Description

Posted on February 16th, 2018

Your app has been approved by the Apple App Store, and it’s ready to be launched in the territory of your choosing. Now that the hard work of developing your idea is done, you have to make sure that users can find it. With your App Store Description, This should be a simple task, right? Every app has specific fields to help it gain visibility for specific relevant keywords that users are most likely using in their search. This means that you’ll have to make sure that these fields are filled out accordingly, so your app is visible to users. Thankfully, you have the description to help you explain your app’s core features and help it become more discoverable in user search queries. Writing an App Store description can be more difficult than you think. Maybe you’re struggling to figure out how best to describe your app or what keywords you want to incorporate. Is the description too short? Too long? Does it make sense? Fortunately, there are tactics such as ASO best practices for writing the perfect Apple App Store description. Any app that follows these guidelines is sure to increase their app’s visibility for high-volume keywords.

How to Sell an App Idea: Road Map for Your App

Posted on February 14th, 2018

You have the next best idea for a new app, and perhaps this is something you’ve been mulling over for a long time or maybe you just recently drafted the idea on a whim with friends in passing. Either way, this new app has the potential to be created. Luckily for you, you’ve taken the proactive first step into actualizing this idea by doing your research. If you’ve been paying attention to how the mobile space has changed in recent years, you’re already one step ahead of the game. Many developers don’t know how to optimize their app after it’s been launched. Paired with a preliminary road map, it’s recommended that developers implement an App Store Optimization (ASO) strategy to ensure that their app is visible in the app stores to reach its maximum audience. Creating an app, even if it’s just in the idea stages, still needs to have a step-by-step process to make sure that it’s created successfully. Every step in this process should be meticulously thought out to avoid pitfalls in the future. Read the following list below to start brainstorming a roadmap and act on your big idea.

Updating Metadata Just in Time for Valentine's Day

Posted on February 10th, 2018

Ah, Valentine's Day – the hype is short-lived compared to other holidays, but apps across different categories can still take advantage of the Hallmark Holiday and update their metadata. Any app from mobile games to dating apps can benefit

Update Your App's Creatives Throughout the Year

Posted on January 25th, 2018

As the seasons change and new apps hit the market, it’s fundamental that developers make captivating changes to their creatives to curate a unique app store experience. Users definitely do notice and appreciate when apps put the extra effort into making graphics relatable to the upcoming season or holiday. On top of highlighting an app’s features and functionality in current app store graphics, it’s recommended that developers apply seasonal changes to attract users. This can help set their app’s creative apart from other relevant apps in the space that don’t incorporate seasonality into their graphics. By utilizing App Store Optimization (ASO) best practices, developers can create stunning, one-of-a-kind creatives (icon, screenshots and preview video) that encourage users to download year-round.

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