APP STORE OPTIMIZATION BLOG

Gummicube Blog

Want more ASO Tips?

ASO Topics

App Store Optimization

App Store Spotlight

Awards

Search Engine Optimization

All Topics

App Advertising - How it Can Help App Launch

Posted on January 10th, 2019

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

Mobile Attribution: How to Assess Attribution Discrepancies

Posted on December 8th, 2018

Attribution and monitoring where your downloads come from are key to an app’s success. They help shape an app’s marketing tactics and campaigns to target the channels that provide the best results while avoiding those that don’t. Yet there are some pitfalls to watch out for and nuances to consider when looking at an app’s attribution, so it’s important to understand what each metric can really tell you.

App Store Holiday Shutdown: How to Prepare Your App

Posted on December 6th, 2018

Near the end of the year, Apple shuts down App Store Connect

Keywords are Key for Search Ads

Posted on November 29th, 2018

A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you should know when determining keywords for your Search Ads campaign.

Apps Removed from the App Store: What You Can Do to Stay Safe

Posted on November 22nd, 2018

The social media world was shaken when the popular social network Tumblr was removed from the Apple App Store. While the app does have built-in filters designed to block people from posting illegal images and content, they failed to stop certain harmful images from being posted. As a result, the app contained content that violated Apple’s terms and conditions and was subsequently removed. Now developers are wondering: how can they be sure their apps won’t make the same mistake?

How Attribution Helps Your Mobile App

Posted on November 17th, 2018

Where do your app’s downloads come from? While it is known that the vast majority of downloads come from searches, that can be broken down into even more specifics and categories. Are you showing up in searches? What about the charts and featured placement? Attribution is essential to forming an App Store Optimization strategy, as it helps inform and shape your ASO decisions.

Mobile Apps for Board Games: How ASO can Help Your Sales

Posted on November 10th, 2018

Apps are a part of our lives in every way imaginable, from the way we communicate to the games we play. This extends beyond mobile gaming – even traditional

How to Strategize for Mobile Growth in Q4

Posted on November 8th, 2018

We’ve entered the final stretch of the year, so it’s time to focus on ending 2018 strong. With the holiday season approaching and a year of profits to wrap up, how can mobile app developers ensure that the fourth quarter is a successful one?

App Marketing Tips for the Holidays

Posted on November 3rd, 2018

It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course.

5 Ways to Help your Mobile App Thrive

Posted on November 1st, 2018

Once your app has launched in the Apple App Store and Google Play Store, it’s time to start growing. App Store Optimization is about not just starting off with a strong App Store presence but growing it and reaching new users. With that in mind, here are five things you can do to help your mobile app grow and thrive.

Mobile App Onboarding: Why Tutorials Matter

Posted on October 27th, 2018

No matter how intuitive you think your app may be, users will still need to know how to use it. The onboarding process is essential for starting users off right, and a big part of that is the app tutorial. As a result, developers need to think about their tutorial not only as part of the app, but a part of their App Store Optimization.

Google Play Console: How it Works

Posted on October 25th, 2018

When an app is uploaded to the Google Play Store, the Google Play Console provides the developer with insights and controls to keep everything running and monitor its success. With all the data and controls the Play Console provides, it’s important to understand what there is and how it can inform App Store Optimization.

<<3 4 567 8 9 >>