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App Subscriptions as a Mobile Monetization Model

App Subscriptions as a Mobile Monetization Model

Posted on January 13th, 2016

With both Apple and Google taking a full 30% cut of any in-app purchases, subscription-based services have been slow to adopt or lead with a mobile app offering. Through 2014, the top grossing apps were overwhelmingly freemium apps - many of them games. Apple and Google are still taking their 30% cut, but as of this writing 5 of the top 15 grossing apps on the Apple App Store are apps that monetize primarily or only through subscriptions.

Growth and Advancements in Mobile eCommerce

Growth and Advancements in Mobile eCommerce

Posted on January 12th, 2016

Mobile ecommerce can impact a mobile app's user lifetime values (LTVs) and the value and cost of mobile ad space. Whether you have a reason to implement mobile shopping in your apps or not, mobile ecommerce impacts your mobile app portfolio. With 2015 closed out, and the holiday season shopping data complete - we can get a good idea of how big of an impact ecommerce has had on retail, and what the impact of mobile was on ecommerce and in-store shopping.

Enterprise Mobile Apps and Mobile's Move into Business

Enterprise Mobile Apps and Mobile's Move into Business

Posted on January 8th, 2016

In Tim Cook’s introduction of the new iPad Pro during Apple’s fall event, and in subsequent interviews - the message was clear - the iPad Pro is to be a business laptop replacement. Apple makes the majority of their revenue from selling hardware. Public partnerships with IBM, Cisco and other enterprise app publishers support the narrative - Apple is aiming to sell more hardware in the enterprise and they are driving demand for their hardware via apps. The implication for mobile app publishers and marketers is the potential for a much larger audience for your apps as Apple leads the charge of the mobile ecosystem replacing the WinTel environment represented by the desktops and laptops used across the enterprise today. Apple and IBM announced their unlikely partnership mid-year 2014. 18 months later IBM is showcasing 100+ iOS apps. SAP has 67 published to the Business > Enterprise category of the app store alone.

The Mobile Impact on Holiday Shopping

The Mobile Impact on Holiday Shopping

Posted on December 23rd, 2015

As we leave for our holiday vacations, let’s take a look at how mobile and mobile apps have not only nudged their way into retail, but how mobile shopping is now leading much of the shopping experience. We are not talking about mobile or apps taking over only ecommerce (which they are), but the huge impact mobile is having in “brick and mortar” - meaning the impact of mobile on all retail sales. Until recently, there was a clear divide between ecommerce sales and “in store” sales.

How Mobile is Changing Everything

How Mobile is Changing Everything

Posted on July 1st, 2015

In 2011, Marc Andreessen released an essay in the Wall Street Journal proclaiming "Software is eating the world". The "internet bubble" had occurred 10 years prior and Andreessen was trying point out that the market hadn't recovered emotionally as many tech stocks were widely undervalued. Andreessen is one of only 6 people in the World Wide Web Hall of Fame, the creator of the first

The Coming Mobile Ad Spend Tsunami

The Coming Mobile Ad Spend Tsunami

Posted on June 26th, 2015

When we see mobile ad spend charts like this from the annual Internet Trends report from Kleiner-Perkins: The data is clear - digital consumption has caught up with traditional media. Mobile and "internet" or desktop are about even with 24% of the consumption share - adding up to 48% of media share. And while the desktop internet advertising spend almost matches what would be expected based on usage, print is way over represented and mobile is extremely underrepresented. Why aren't more ad budgets being allocated to mobile? Well, mobile ad spend in 2015 doubled from last year - and is still not keeping pace with mobile usage. Check out last year's Internet Trends report. Digital media consumption grew overall from 2013, from 45% share to 48%, but mobile actually took share from desktop internet. In 2013, mobile ad spend was around $7 billion, or 4% of total ad spend. In 2014, mobile ad spend doubled to $13 billion, or 8% of total ad spend, while mobile accounted for 4% more share of media consumption. The ad spend doubles and still can't keep up with the demand. Part of the gap between ad spend and where

Android Passes iOS in Mobile Ad Revenues

Android Passes iOS in Mobile Ad Revenues

Posted on May 18th, 2015

The mobile revenue share continues to trend toward Android. Last year, Android passed iOS in share of mobile ad impressions, or ad traffic. According to Opera Software's latest "State of Mobile Advertising"

Apple Analytics Deeper Dive

Apple Analytics Deeper Dive

Posted on May 14th, 2015

After a week of playing around with the data presented in Apple's new Analytics module - thought it was time to take a deeper dive and share some screenshots. When you login to Apple App Analytics, you are presented with all of your apps, and their

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