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Keyword Competition in App Store Optimization

Keyword Competition in App Store Optimization

Posted on June 16th, 2014

There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.

Keyword Stuffing Is Never A Good Idea

Keyword Stuffing Is Never A Good Idea

Posted on January 9th, 2014

Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community.

Case Study - Fun To Do for iPad

Case Study - Fun To Do for iPad

Posted on August 14th, 2013

The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day to day tasks.

App Store SEO: The Inbound Marketer's Guide to Mobile

App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9th, 2013

As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.

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