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Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are established by the app store listing, as well as by several app performance metrics. For example, an app listing that is optimized for travel deals might have great search term coverage, but the icon and screenshots are bad or confusing leading to low conversions.
It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some of the most impactful, enlightening and actionable posts from 2015.
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the relevant location once the app is installed.
With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a return on your investment. Since the majority of mobile app downloads come from app store search, a mobile app marketing plan should start with optimizing for organic discovery in the app stores. App marketing strategies that include app listing metadata, optimized creatives, ratings and review acquisition and even in-app retention and engagement are collectively generally referred to app store optimization or ASO. ASO is often, mistakenly thought of as “finding keywords” for an app’s app store listing. This limited approach is still employed by some app marketing companies, but is not the comprehensive approach needed to compete and thrive in the app stores. What follows are the building blocks of a mobile app marketing plan that an app marketing promotion company should be required to deliver.
If you want to tap into app store search traffic, you need to develop a strategy for optimizing a mobile app's store listing . In this article we'll cover building an app store optimization strategy for higher rankings and more organic app installs.
Building, measuring and adjusting an app listing for the app stores is called app store optimization or ASO. In this article we are going to introduce ASO for beginners, why ASO is important, the main topics and key considerations for an optimized mobile app.
Apple and Google both use app store reviews and app store ratings in their app store search ranking algorithms. App store optimization as a practice and strategy is evolving as are the app store ranking algorithms that help to shape ASO. Because the app store rankings algorithms are not shared publically, and differ between Apple and Google,
Building and optimizing your app listing to tap into the massive organic traffic searching the app stores daily takes the right app store optimization tools. Below we will cover some of the very best ASO tools, from getting ratings and reviews, to designing descriptions and screenshots that convert with your target audience and more. While this list is not in any particular order, a good place to start is with working with your target audience.
Positioning mobile apps in the app stores globally for discovery and installs from the massive organic app store search traffic volumes is one of the best long-term strategies for success in the app stores. Creating an app store listing, testing and regularly adjusting to changing market demands is called app store optimization or ASO. In the below whitepaper, we will introduce:
Without looking, do you know which element of an app listing makes up 75% of the view in the app store search results? Here is what Apple’s app store search results look like on my iPhone 6: The first result is Twitter’s Periscope. While the listing includes the app name, publisher, icon and even ratings, the first two screenshots take center stage. Optimizing an app listing for visibility in search results consumes a lot of what’s talked about in ASO, but converting viewers is how we actually acquire users. And since the screenshots are such a big part of the view a potential user sees when navigating the app store - we need to make sure our screenshots are optimized for conversion.
Any time there is an algorithm that determines where an object (website, book, mobile app, etc..) ranks for a specific search, there are ways to improve the object’s ranking. For example, a book on Amazon is much more likely to be ranked highly in a search if the title of the book contains the searched for words. Practices for optimizing a mobile app for the
The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. As a company, we get asked questions ranging from the beginning of the app development cycle, all the way through an app’s marketing life. With all the right tools, you can get your app from concept to download.