Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.

How to Perform a Mobile App Competitive Analysis

App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.

What is App Store Optimization?

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With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.

User Acquisition in the New Year on the iOS App Store

If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.

Coding your first app with Swift Playgrounds

Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.

Seasonal App Store Icons in 2021

When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.

Mobile App Marketing Channels

Discover how you can combine ASO and Paid Search strategies with useful tips on Apple Search Ads and organic app marketing

APP STORE OPTIMIZATION BLOG

Gummicube Blog

ASO Topics

What is App Store Optimization?

Posted on April 7th, 2022

User Acquisition in the New Year on the iOS App Store

Posted on January 5th, 2022

Coding your first app with Swift Playgrounds

Posted on December 29th, 2021

Seasonal App Store Icons in 2021

Posted on December 22nd, 2021

Mobile App Marketing Channels

Posted on November 29th, 2021

Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other

Posted on September 27th, 2018