User Acquisition in the New Year on the iOS App Store
Posted on January 5th, 2022
With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.
APP STORE OPTIMIZATION BLOG
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Coding your first app with Swift Playgrounds
Posted on December 29th, 2021
If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.
Seasonal App Store Icons in 2021
Posted on December 22nd, 2021
Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.
Mobile App Marketing Channels
Posted on November 29th, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other
Posted on September 27th, 2018
Discover how you can combine ASO and Paid Search strategies with useful tips on Apple Search Ads and organic app marketing