Posted on December 20th, 2017
On Dec. 11th, Apple announced a new feature in the App Store for all developers: Apple Pre-Order. The new feature presents developers with the option to let users pre-order their app before its official release date. The addition of Apple Pre-Order adds another layer of discovery, benefitting app developers. It drives initial hype around their app, allowing them to create their app store listing to start driving visibility. Contrary to a similar feature that the Google Play Store has called Pre-Register, the quietly released Apple Pre-Order will provide users a faster way of getting the latest apps before they're released. Google's service only notifies a user when the newly released app is available, but doesn't automatically download the app to the customers' device or lock in the pre-order price. Apple Pre-Order, on the other hand, automatically downloads to the user's device, and sends a notification.
Posted on December 13th, 2017
On September 15th, 2017, Google shook up the mobile marketing world and announced that AdWords will be moving all app install campaigns to a new Universal App Campaigns (UAC) format.
Posted on December 8th, 2017
As the holidays are quickly approaching, Apple is giving developers the gift of Search Ads Basic and Search Ads Advanced, their newly released Search Ads programs. Since Apple announced Search Ads in late 2016, they have been a vital tool for developers expanding their app’s audience and visibility. They have also greatly helped developers understand the need to optimize their app’s metadata using ASO. Thanks to Apple’s two new programs, app developers of all types can start using Search Ads to compete against their competitors. The new programs aren’t necessarily targeting a certain demographic of app developers, but are instead trying to help them all understand how
Posted on November 10th, 2017
Now that the iPhone X is released to the public, more and more app developers are realizing that they’ll need to create different sized screenshots to accommodate the new display size. While many users are excited about the brand-new retina display, they are also excited about its 5.8-inch display, which is larger than any iPhone Plus display of 5.5-inches. iPhone X screenshots are currently optional, but they will not size down to scale for other devices, meaning developers will need to create another set of screenshots just for the iPhone X. If developers want their users to get a feel for how their app would look and feel on the iPhone X, it’s smart to bite the bullet and create screenshots that match the required resolution. Below are the resolution sizes for the new iPhone X screenshots:
Posted on November 2nd, 2017
Now that users and developers alike are used to iOS 11, they have a new iOS device to get ready for. The iPhone X is nearly here and Apple has kindly reminded app developers to get their apps and screenshots ready for the device. Since the iPhone X features a different sized screen, developers need to make sure that their app and screenshots will work with the phone. Developers can currently test their apps using the iPhone X simulator in Xcode to capture screenshots and upload their new metadata and app into iTunes Connect. Developers cannot forget about their creatives, especially with a new device being released. Creatives are key for converting users, and developers need to make sure that their screenshots are ready and looking good on all of Apple’s devices. Here are some things developers need to think about when creating screenshots for the iPhone X:
Posted on October 16th, 2017
Despite the anticipation behind iOS 11, many users and developers alike took note that the App Store was prioritizing old reviews first when the beta for iOS 11 was released, but now that it has launched, it seems those old reviews are still present. Previously, users could sort reviews by “Most Recent,” “Most Helpful,” “Most Favorable” or “Most Critical. Without those filter options, users are stuck seeing old reviews on outdated version of an app. Many developers are worried that these old reviews could deter new users from converting, meaning that they are losing out on improving their install and retention rate despite their app no longer having these issues brought up by users. While developers are worried about what their users are thinking, there is a way to combat old reviews until Apple either shows reviews in reverse chronological order or adds filter for users. Developers can take advantage of replying to old reviews to encourage users to either test the current version of the app and hope they write a new review or update their previous review with high star ratings.
Posted on October 3rd, 2017
Before the world met the newly designed App Store, many noticed that Apple made significant changes to their latest version of iTunes. This change completely removes the App Store from iTunes, returning the app to its original function of a music and entertainment player. For years, users have been able to get their iOS apps directly from iTunes, making the app massive and considered an all-in-one platform. Apple has taken significant steps in streamlining iTunes, most likely to match the newly redesigned App Store that launched on September 19th. Since its inception, the App Store gave users the flexibility to move apps around on their mobile devices and store old apps on their PC or Mac in the event they wanted to install them again. iTunes saved all data of purchased or free apps connected to that account, combining the functions of iTunes and the App Store. Even though iTunes is shifting its focus back to being the number one place for music, movies, TV shows, podcasts and audiobooks, many wonder what this means for their previously downloaded apps, and how “black hat” companies will respond? Where to Find Apps When looking at the overall body of changes introduced by Apple with iOS 11, it is very clear that the App Store team is trying to put the final nail in the coffin for companies that focus on buying incentivized installs to boost their chart rankings. In addition to relegating the ‘charts’ to a much smaller and less prominent presentation in the App Store (meaning fewer people will view them), this new change with iTunes will make it very hard for “black hat” off shore marketing companies who operate app install farms to survive. It is much harder (and more expensive) for these less-than-reputable companies to drive downloads from real mobile devices than it is to simply use iTunes from the desktop to trigger installs for a given target territory. Apple removing the App Store from iTunes also means that users will no longer be able to hoard old apps or reinstall directly from iTunes. Once iTunes 12.7 is downloaded, users who have been syncing apps through iTunes will need to redownload them onto their devices, which Apple has helpfully laid out here: guide to redownloading apps. By defining iTunes as a source for music, podcast, TV, audio books, and movies and redesigning the App Store, Apple has finally defined the intended purpose for both iTunes and the App Store, along with making it harder for “black hat” companies to operate. Finally, Apple’s two stores are separated for the first time in 9 years, giving Apple room to expand their efforts toward creating a beneficial experience for everyone across both platforms.
Posted on September 19th, 2017
Apple has finally announced when users can expect iOS 11 to launch, and that golden day is September 19th. For months, developers have been rapidly gathering their resources to make sure their app’s metadata is prepared for the all-new App Store. In order to make sure your app won’t get rejected or lose any of its visibility, look at our checklist for iOS 11 just in case you need to make any last-minute adjustments.
Posted on August 9th, 2017
Quality over quantity is a concept that is increasingly difficult to achieve in the app market, especially on Google Play. Currently, the Play Store has over 2 million available apps, but in an attempt to help users find quality apps and games, Google has made drastic changes to their search algorithm. Google will now hide crashing apps from the Play Store and display higher quality apps more often than lower quality apps. The tech company made its decision after conducting an internal analysis of current app reviews on Google Play, where they noted that half of 1-star reviews mentioned app stability. Hiding apps that crash is Google’s way of trying to meet users’ expectations for performance and quality, and essentially weed out unstable apps and games. Google has expressed that they have already seen a positive impact on user engagement, and that users have already been able to use higher quality apps, which has in-turn lowered uninstall rates. Despite Google hearing positive praises from users, what about the developers? For those that fear their app or game falls into this category, there are ways they can monitor their app’s performance to ensure their app will not be hidden by Google’s new search algorithm.
Posted on July 20th, 2017
With the close of Q2, we’re looking back to the beginning of the year to see how revenue and downloads changed thus far for giants of the mobile industry. The numbers are in, and companies like Google and Apple reported positive net revenue, in addition to overall growth of the App Store and the Google Play Store. Google announced back in May of 2017 that the company saw 82 billion downloads from the Google Play Store in 2016, causing surge of revenue for the tech company and app developers. Apple echoed this number by stating at WWDC 2017, the App Store attracts over 500 million weekly visitors and has achieved 180 billion app downloads. On top of this information, it has been reported that across both stores, there as $15 billion in downloads at the end of Q1 2017. Across iOS and Android, downloads also grew 15 percent year-over-year. As the number of downloads and revenue continues to grow, it begs the question what is in store for the app market? Which Company Had More Growth? Despite Google being labeled as the clear winner of global app downloads, Apple is closing the gap in revenue growth. The App store saw 45 percent increase in consumer spending compared to Google’s 40 percent year-over-year growth. Apple now leads in consumer spending by 100 percent, up from their 90 percent lead in Q1 2016. Regardless of Apple being the leader in consumer spending, the company still has catching up to do on the global scale. Globally, most of the phones that shipped in Q4 2016 were Android. This is not surprising considering that Android software is used across multiple devices and the price of Android phones is relatively lower than that of an iPhone. Along with the large number of Android phones shipped last year, third-party Android app stores are also on the rise, especially in China, one of the leaders in the app market. Some of the marketplaces include Tencent, Baidu, and more. Other than China, Google Play is exceptionally recognized in India, as indicated by several of Google’s presentations at I/O 2017. Google has essentially cornered the market in India, making it a key factor in the tech company’s year-over-year growth of 40 percent. Even though Apple has catching up to do in the global app market, the numbers both companies have reported for Q1 2017 are astounding. This immediate progression only meant that the demand of mobile apps will continue to increase.
Posted on July 14th, 2017
Developers are currently scrambling to make sure their metadata will be completely ready for iOS 11’s launch this coming fall. Apple announced big changes to the App Store such as the revamped navigation bar, which now features three new tabs, Today, Games and Apps. This redesign means that Apple has finally separated games from other apps, essentially creating two App Stores with their own separate top charts and featured content. Making games its own tab concretely separates games from other apps, and allows for all games genres to be better categorized on the App Store. The games tab will have its own top charts, but will also have separate top categories section. 
Posted on July 8th, 2017
Apple recently announced a complete redesign of its App Store, shifting their focus toward editorialized content such as interviews, tips and tricks and stories on apps and developers. While the App Store’s redesign won’t debut until the launch of iOS 11, Google has already announced its own plans to expand their editorial content with a new program called Android Excellence. Similar to Apple’s new Today tab, Android Excellence will highlight the highest-quality apps and games on a rotating basis. The apps and games will be handpicked by Google Play’s editors based on their ability to “deliver incredible user experiences on Android,” apps and games that use Google’s
