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Warriors of Waterdeep App Store Spotlight

Posted on June 6th, 2019

Warriors of Waterdeep is a mobile game based off the “Dungeons & Dragons” tabletop RPG setting. In it, players collect and level up characters, explore dungeons and gather treasure. The next question is: is the game’s App Store Optimization leveled up, or is the App Store a dungeon with too high a challenge? For this week’s App Store Spotlight, we look at Warriors of Waterdeep and see if its ASO rolled a natural 20 or a critical fumble.

Hulu App Store Spotlight

Posted on May 21st, 2019

Hulu is a video streaming website and app where users can watch original programming, live sports and licensed content. Recently, new buzz picked up around Hulu after Disney acquired the service. Buzz alone is not enough to drive app downloads, though – it also needs App Store Optimization. For this week’s App Store Spotlight, we take a look at Hulu and see how well its ASO works.

Pokémon Pass App Store Spotlight

Posted on May 14th, 2019

The Pokémon Company is no stranger to the mobile world, between their apps for the Pokémon video game, TV show and card game. The brand itself is also associated with a number of successful apps, such as Pokémon GO and Magikarp Jump, while the release of the “Detective Pikachu” movie gives all Pokémon apps a new marketing opportunity. Is Pokémon Pass another critical hit for the franchise, or is its App Store Optimization not very effective? For this week’s App Store Spotlight, we catch Pokémon Pass and check the stats of its ASO.

Uno App Store Spotlight

Posted on May 7th, 2019

Uno is a popular card game played around the world. Its app allows players to enjoy the game on the go with friends or solo, with a variety of rules options and tournaments. Is the app optimized to be the top draw on the App Store and Play Store, or is it shuffled to the bottom of the search results? For this week’s App Store Spotlight, we take a look at Uno and see.

MARVEL Contest of Champions App Store Spotlight

Posted on April 30th, 2019

With “Avengers: Endgame” breaking box office records, the hype for “Avengers” continues to grow. Anything with the Marvel name is aiming to capitalize on it,, such as the mobile game “MARVEL Contest of Champions.” While the game features Marvel characters battling for supremacy, is the app winning its own battle for keyword rankings in the App Store and Google Play Store? For this week’s App Store Spotlight, we take a look at Contest of Champions and see if its App Store Optimization is a marvel itself.

Dropbox App Store Spotlight

Posted on April 23rd, 2019

Dropbox is an app and website allowing users to upload, store and share files. It’s a useful tool for workplace collaboration, syncing files across devices and editing files remotely. Does the website’s popularity translate into a successful app, or could it be improved with proper App Store Optimization? For this week’s App Store Spotlight, we drop in on Dropbox and see how well it’s performing in the stores.

HBO NOW App Store Spotlight

Posted on April 16th, 2019

With the premiere of season 8 of “Game of Thrones,” 17.4 million viewers tuned in to watch the show. Many of those viewers watched online via HBO’s apps, HBO GO and HBO NOW. While HBO has many popular shows it can utilize to increase its App Store and Google Play Store rankings, is its app optimized to make the most of them? In this week’s App Store Spotlight, we take a look at HBO NOW and see how it fares in the App Store equivalent of the battle for the throne.

ParkMobile App Store Spotlight

Posted on April 9th, 2019

ParkMobile is an app designed to help users find, save and pay for parking spots. It can help users ensure they’ll have a good spot to park, but is its App Store Optimization strong enough to ensure it a good spot in the App Store and Play Store search results? For this week’s App Store Spotlight, we take a look at ParkMobile and see if its ASO is driving it to the top.

Akinator App Store Spotlight

Posted on April 2nd, 2019

Akinator is an app that claims it can read users’ minds and guess the character or celebrity they’re thinking of. It uses a series of questions to identify a person or character from its expansive database and challenges users to try stumping it. While Akinator claims to be a web genie, App Store Optimization requires a different kind of magic. For this week’s App Store Spotlight, we look at Akinator and see if it has the power to climb up the App Store rankings.

Line Webtoon App Store Spotlight

Posted on March 29th, 2019

LINE WEBTOON is an app where webcomic artists can upload their comics for readers to find and enjoy. It hosts a number of hit online comics, designed for easy reading on mobile devices. The app makes it easy to find a new comic to enjoy, but is it an easy app to find on the App Store and Play Store? For this week’s App Store Spotlight, we take a look at LINE WEBTOON’s App Store Optimization.

The New York Times App Store Spotlight

Posted on March 19th, 2019

The New York Times is a major newspaper, covering topics vital to the nation and the world. As users begin moving from print media to digital, newspapers like The New York Times have had to adapt with their own mobile apps. For this week’s App Store Spotlight, we take a look at The New York Times app and its App Store Optimization to see if its news is reaching the audience it needs.

Dogo App Store Spotlight

Posted on March 12th, 2019

Dogo is an app designed to help users train dogs, offering instructions for teaching tricks and behaviors, feedback from professional trainers and a daily training plan. But is it trained in the ways of App Store Optimization, or is that a new trick this old dog hasn’t learned? For this week’s App Store Spotlight, we take a look at Dogo and see if its ASO is helping it fetch users.

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