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Fitlist App Store Spotlight

Posted on January 8th, 2019

With a new year comes plenty of New Year’s Resolutions to lose weight, which means health and fitness apps are seeing an upswing in popularity – searches for “Fitness app" doubled their average in the beginning of January. One such app is Fitlist, which is designed to track workouts and help users reach their fitness goals. For this week’s App Store Spotlight, we take a look at the Fitlist app and see if its App Store Optimization is in good shape and working out.

Portable North Pole App Store Spotlight

Posted on December 18th, 2018

With just around a week to go until Christmas, children are hoping that Santa Claus will bring them the gifts they want this year. The “PNP – Portable North Pole” app is designed to provide children with personalized video messages from Santa, creating an on-demand and custom experience. But does its App Store Optimization have the same kind of magic? For this week’s App Store Spotlight, we take a look at PNP and see if it’s on ASO’s nice list.

Bitmoji App Store Spotlight

Posted on December 11th, 2018

Bitmoji is an app that lets users create personal cartoon-like avatars based on their appearances, complete with reactions, poses and expressions. While it is a popular app, could it do even better with proper App Store Optimization? For this week’s App Store Spotlight, we take a look at Bitmoji and see how well its ASO works.

Tasty App Store Spotlight

Posted on December 4th, 2018

Tasty is an app that offers thousands of recipes, videos and cooking instructions for all sorts of tastes and diets. It’s a very popular app, but is its App Store Optimization sweet enough to get served out by the App Store and Play Store’s algorithms? For this week’s App Store Spotlight, we bite into Tasty and see if its ASO is fully-cooked.

Hearthstone App Store Spotlight

Posted on November 27th, 2018

Hearthstone is a popular online card game from Blizzard Entertainment, based off the “Warcraft” series. It’s a game that’s easy to learn but challenging to master and has countless players around the world. Is its App Store Optimization as strong as a champion’s deck, or is it a low-tier casual build? For this week’s App Store Spotlight, we take a look at Hearthstone and see.

Disney Magic Kingdoms App Store Spotlight

Posted on November 20th, 2018

This month marks Mickey Mouse's 90th anniversary, so the Disney apps are celebrating. As such, it’s the perfect time to take a look at the App Store Optimization for one of their apps. For this week’s App Store Spotlight, we visit the “Disney Magic Kingdoms” app and see if its ASO has enough magic to fly.

Star Wars App Store Spotlight

Posted on November 15th, 2018

The official “Star Wars” app was not made a long time ago, nor in a galaxy far, far away, but it still captures the energy of the “Star Wars” franchise. The app offers augmented reality functions, video clips, photo stickers and even a virtual reality feature for Google Cardboard users. With all that the app has made available, is the Force with its App Store Optimization, or has it fallen to the dark side of the App Stores?

Super Mario Run App Store Spotlight

Posted on November 6th, 2018

As Nintendo’s mascot, Mario is everywhere the company sells games, including the App Store and Google Play Store. Mario made his app debut with Super Mario Run, a mobile game where players simply tap to make him jump as the iconic plumber runs through levels. But is its App Store Optimization powered up too, or is ASO success in another castle? For this week’s App Store Spotlight, we take a look at Super Mario Run.

DC Comics App Store Spotlight

Posted on October 30th, 2018

DC Comics is the studio behind iconic characters like Batman, Superman and Wonder Woman. The company has an app that lets users buy and read their comics, including classics and new releases, on a mobile device. While it’s optimized for reading comics, is it optimized for the App Store? In this week’s App Store Spotlight, we shine our bat-signal on the DC Comics app and its ASO.

Slack App Store Spotlight

Posted on October 23rd, 2018

Slack is a team collaboration app designed to help companies and employees communicate online. Yet while it helps bring coworkers together, does it have an App Store Optimization strategy that can bring users to its app? This week, we shine a spotlight on Slack to see if its ASO is working hard or slacking off.

Tile App Store Spotlight

Posted on October 16th, 2018

Tile is an app that works with a phone’s Bluetooth connection and GPS to help keep track of objects. Users can place a tag on keychains, boxes or other things they don’t want to misplace and find them through the app. While it’s useful for helping users find their things, can users find it on the App Store and Google Play, or does its App Store Optimization leave it lost? For this week’s App Store Spotlight, we take a look at Tile and examine its ASO.

Pokémon: Magikarp Jump App Store Spotlight

Posted on October 9th, 2018

While Pokemon GO may be the Pokemon app that took the world by storm, The Pokemon Company has released other apps and mobile games. One such game is Magikarp Jump, a light game where players raise up a weak little fish Pokemon to jump high into the sky. In this week’s App Store Spotlight, we reel in Magikarp Jump and see if its App Store Optimization is super effective or a flop.

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