APP STORE OPTIMIZATION BLOG
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Google Store Listing Experiments
Posted on March 21st, 2024
In a continuously competitive mobile app market, resonating with your target audience can be the differentiator in standing out among the competition. The only way to determine if your app connects with its intended user base is by continuously testing different app listing variables to determine which is most effective.
App Store Optimization for Finance Apps
Posted on March 15th, 2024
In this App Store Spotlight, we dive into the intricacies of optimizing finance apps and analyze the unique considerations of one of the most popular categories in the app stores.
Google Play & DMA - New Developer Fees
Posted on March 11th, 2024
The EU's DMA is now live and in full-effect. Alongside it come new changes to Google Play's developer fee structure for payment processing occurring outside the app and Google's ecosystem. Check out the new updates in our latest ASO Weekly.
Mobile A/B Testing Best Practices
Posted on March 4th, 2024
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...
Google Play Promotional Content
Posted on February 19th, 2024
Google Play’s Promotional Content is a powerful resource in driving attention when it matters. Through PCs, you can highlight relevant events, updates, and promotions currently taking place to promote user interactions that foster in-app activity.
Dating Apps, Reimagined - Blush & Score
Posted on February 12th, 2024
Our latest ASO Weekly covers the news of Blush and Score launching soon and how they leverage unorthodox app marketing methods to grow their apps.
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Mobile App Retention & Engagement
Posted on February 5th, 2024
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
App Store Optimization For Dating Apps
Posted on January 29th, 2024
Navigate the unique challenges of the dating app market – from taking on industry giants to promoting user engagement through native tools with this App Store Spotlight.
App Consolidation: How it Can Affect Your ASO
Posted on January 22nd, 2024
Does app consolidation help or hurt your your app store performance? The short answer... it depends. Dive into this ASO Academy to find out why it may or may not work for you.
More Real Money Gaming Coming to Google Play
Posted on January 12th, 2024
Cash prizes are coming to new countries thanks to Google's expansion of their Real Money Gaming (RMG) experiences. How will this shape the future of gambling apps on Google Play?
ASO for Subscription Apps
Posted on January 5th, 2024
Retaining users, increasing engagement, and maximizing monetization are all priorities for subscription app developers. Dive into how you can effectively optimize your subscription app for the iOS App Store and Google Play Store leveraging tools tailored to make the most of your user experience.
Temu & TikTok Win 2023
Posted on December 18th, 2023
Discover how the top app of 2023 leveraged the power of iteration and how a social media giant cleverly incorporated a monetization strategy that helps increase engagement as well.