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App Store Optimization Best Practices - Iteration

App Store Optimization Best Practices - Iteration

Posted on November 1st, 2021

App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.

Mobile Marketing Trends - Seasonality

Mobile Marketing Trends - Seasonality

Posted on October 29th, 2021

It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.

iOS 15 In-App Events

iOS 15 In-App Events

Posted on October 25th, 2021

After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.

App Optimization - Seasonality

App Optimization - Seasonality

Posted on October 22nd, 2021

App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.

App Optimization Android - Cat Bird

App Optimization Android - Cat Bird

Posted on October 18th, 2021

When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.

Google vs Epic Games

Google vs Epic Games

Posted on October 15th, 2021

Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.

App Analytics Metrics Updated

App Analytics Metrics Updated

Posted on October 8th, 2021

App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.

Reviews & Ratings for Built-In iOS Apps

Reviews & Ratings for Built-In iOS Apps

Posted on October 1st, 2021

Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.

Bomb Club App Store Spotlight

Bomb Club App Store Spotlight

Posted on September 27th, 2021

See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.

Google Play Changes On The Horizon

Google Play Changes On The Horizon

Posted on September 24th, 2021

Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.