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Mobile App Seasonality

Mobile App Seasonality

Posted on February 24th, 2022

Is your app keeping up to date with the hottest trends and current events? Publishing regular iterations helps your app listing stand out and consistently attract new users. Here's how you can leverage it.

ASO Weekly News - Crypto Wins Super Bowl LVI

ASO Weekly News - Crypto Wins Super Bowl LVI

Posted on February 18th, 2022

It is estimated that nearly 112 million people watched the 2022 Super Bowl this year – viewership grew nearly 14% compared to 2021. To capitalize on one of the most highly watched television events all year, companies spend an exorbitant amount of money and resources to capture an audience's attention. This year, crypto apps made their debut appearance with maybe, too much popularity to handle.

App Store Spotlight - Clubhouse

App Store Spotlight - Clubhouse

Posted on February 15th, 2022

What if there was an app that allowed you to listen in on a conversation about the environmental impacts of fast fashion, participate in a heated debate on the best meme of the decade, or start a conversation with a native speaker group for that language you just can’t seem to grasp?

Importance of Iteration

Importance of Iteration

Posted on February 10th, 2022

Time to update! Your app listing needs careful and continuous attention to ensure optimal app store performance. This is where iterations come into play. See how you can keep your app store info up to date in this ASO Academy.

App Store Spotlight - I Am Bread

App Store Spotlight - I Am Bread

Posted on February 8th, 2022

Adventure mobile games are a great way to spend your free time. Whether you’re looking to clash some villages, slice some fruit, or catapult birds into the sky, there’s probably a mobile game out there that’s perfect for you to spend those relaxing and leisurely minutes. But if you’re looking for something new and different, you might find that the selection of games is just a bit too ordinary.

App Store Spotlight - The Nudge

App Store Spotlight - The Nudge

Posted on February 1st, 2022

In a time when there seems to be something new and exciting around every corner, The Nudge introduces its users to a world of exciting, unique, and diverse activities in a personalized, local, and convenient way.

ASO Weekly - App Store News - January 24

ASO Weekly - App Store News - January 24

Posted on January 29th, 2022

The antitrust drama continues with dozens of states backing Epic in their appeal of the court's decision last year. Apple extended access to Custom Product Pages, Product Page Optimization, and In-App Events to all developers, and Custom Product Pages took the place of Creative Sets in Apple Search Ads. Plus, copycat apps and unlisted apps on the App Store, and more from this week.

App Store Submissions & App Reviews

App Store Submissions & App Reviews

Posted on January 27th, 2022

All App Store Connect accounts now have access to the new app submission experience, including iOS 15 tools, a reviews tab, and brand new Apple Search Ads creatives.

App Store Spotlight - Genius

App Store Spotlight - Genius

Posted on January 25th, 2022

Genius has been a go-to for song lyrics discovery for over a decade, but do they have the ASO strategy needed to get discovered by new users on the app stores?

ASO Weekly - App Store News

ASO Weekly - App Store News

Posted on January 22nd, 2022

Fortnite publisher Epic Games has once again appealed the decision set forth by the District Court of the Northern District of California.

App Promotional Text

App Promotional Text

Posted on January 20th, 2022

What is Apple’s Promotional Text and how can it help your ASO strategy? Learn more about Promotional Text and how you can leverage this space to drive conversion.