App Optimization - Seasonality
Posted on October 22nd, 2021
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
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App Optimization Android - Cat Bird
Posted on October 18th, 2021
When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.
Google vs Epic Games
Posted on October 15th, 2021
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
App Store Screenshot Design - There Is No Game
Posted on October 11th, 2021
App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.
App Analytics Metrics Updated
Posted on October 8th, 2021
App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.
Secret Neighbor App Store Spotlight
Posted on October 4th, 2021
See how Secret Neighbor sneaks in some keywords and where it is scarily underutilizing some ASO best practices.
Reviews & Ratings for Built-In iOS Apps
Posted on October 1st, 2021
Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.
Bomb Club App Store Spotlight
Posted on September 27th, 2021
See how Apple's Game of the Day, "Bomb Club," can improve its ASO strategy to really blow up big.
Google Play Changes On The Horizon
Posted on September 24th, 2021
Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.
iOS 15 Launches - Key ASO Updates
Posted on September 20th, 2021
iOS 15 launches today with tons of new changes. Find out which ones are key for developers and marketers to consider for their ASO strategy.
Apple Event - California Streaming
Posted on September 15th, 2021
Get a recap of the key announcements from Apple's iPhone 13 "California Streaming" Event.
The Wild Case App Store Spotlight
Posted on September 10th, 2021
See how The Wild Case incorporates ASO best practices into its metadata and creative, and where it can improve.