User Acquisition in the New Year on the iOS App Store
Posted on January 5th, 2022
With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.
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Coding your first app with Swift Playgrounds
Posted on December 29th, 2021
If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.
Seasonal App Store Icons in 2021
Posted on December 22nd, 2021
Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.
Netflix Games: App Store Spotlight
Posted on December 17th, 2021
Now that Apple’s algorithm has had over a month to index Netflix's mobile games, let's take a look at how they have performed on the iOS App Store.
Apple Custom Product Pages
Posted on December 13th, 2021
Apple's Custom Product Pages are here, and they will allow developer's to grow their top of the funnel to reach more interested users.
Apple’s Product Page Optimization
Posted on December 8th, 2021
Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.
App Store Privacy Compliance
Posted on December 6th, 2021
Apple removed 420,000 apps from the iOS App Store. Is your app at risk?
Best Apps of 2021
Posted on December 3rd, 2021
Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.
Mobile App Marketing Channels
Posted on November 29th, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
App Store - Antitrust Litigation Update
Posted on November 19th, 2021
Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.
App Metadata - Relumine
Posted on November 15th, 2021
Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.
App Store Connect Holiday Schedule 2021
Posted on November 8th, 2021
Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.