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On May 11th, 2022 the Google I/O developers conference introduced several new changes to their app store experience. Many of these new updates could spell exciting things for your [App Store Optimization](https://www.gummicube.com/) strategy.
There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:
Say goodbye to spring fever with Gardenscapes! In a one of a kind combination of match three gameplay and fun mini-games, Gardenscapes is a long-standing pioneer of puzzle games on the App Store. Lush foliage, danger-defying feats on rowboat and decoration all combine to give users a truly unique mobile gaming experience.
Welcome to this week’s ASO Weekly. This week in app store news, Google makes updates to its Play Store. While the changes were primarily user-focused, it's important for all developers to understand how it may affect their [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy. Gen Z has made it clear that it wants to keep it real on social media, so what can social media app developers do to keep up?
A part of your [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) success is written in the stars, quite literally.
Shaken or stirred? Gin or Whiskey? Classics or new wave? The choice is yours with the Photo Cookbook Cocktails app. This app brings the art of mixology right to the palm of your hands with easy-to-follow cocktail recipes perfect for all occasions and experience levels. If you’re a visual learner you’re in luck – this app is loaded with helpful pictures that guide you through each step of the process.
If your current [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) strategy doesn’t account for regular app updates, the latest sweep of app store regulations may have some dire effects.
Immersive storylines filled with drama, romance, deceit and adventure await you on Episode. In this “choose your own adventure” mobile game, users can choose from over 15,000 stories with a wide variety of genres like murder mysteries, romance, drama, adventure and so much more. Every decision leads to a different outcome – choose your next move wisely.
On April 27th, Gummicube will be attending the App Growth Masterminds event in San Francisco, California. This invite-only event introduces a one-of-a-kind, fully-immersive conference with some of the top app experts in the industry. 50 Bay-Area experts will gather to exchange ideas, network, and learn about the latest developments in mobile.
There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.
The [App Store Optimization](https://www.gummicube.com/blog/What-is-App-Store-Optimization) experts at Gummicube take app growth all the way to the Big Apple. The new app on the block helping iOS users to make a switch to Android experiences pushback. Looming anti-trust legislation from the US and European Union applies pressure to Apple and Google’s app stores.
Welcome to Gummicube’s ASO Top Trends – a quick, one-stop-shop for the latest developments in [App Store Optimization](https://www.gummicube.com/), app store trends, quick tips to improve your ASO strategy, and so much more.