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Kami 2 App Store Video Spotlight

Kami 2 App Store Video Spotlight

Posted on November 4th, 2020

How can an App Store Video help showcase the relaxing features of an app? We shine a spotlight on Kami 2 and see how it does it.

App Store Icons and Halloween Seasonality

App Store Icons and Halloween Seasonality

Posted on October 26th, 2020

How can App Store Icons make a great impression this Halloween? We examine several seasonal updates on the App Store and Google Play Store.

Aggretsuko App Store Screenshots Spotlight

Aggretsuko App Store Screenshots Spotlight

Posted on October 21st, 2020

We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.

App Store Guidelines on Game Streaming Apps Lead to Lawsuit

App Store Guidelines on Game Streaming Apps Lead to Lawsuit

Posted on October 10th, 2020

Apple’s App Store Guidelines have drawn ire over their rules for cloud gaming apps, resulting in a new lawsuit. This new lawsuit accuses the company of monopolizing the mobile game market by keeping competitors off iOS devices, thus enabling the company to charge higher prices for reduced options. What are the details behind these guidelines, who is filing the lawsuit and can it impact the mobile app market?

BuzzFeed App Store Description Spotlight

BuzzFeed App Store Description Spotlight

Posted on October 9th, 2020

A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed.

Apple Releases New App Store Marketing Tool

Apple Releases New App Store Marketing Tool

Posted on October 1st, 2020

Apple has released a new App Store Marketing tool with resources to help app developers direct users to their apps. This includes instant access to QR codes, App Store badges and embeddable links and codes to bring users to the App Store listing. If utilized properly, these can be used in conjunction with App Store Optimization to supplement the user flow provided by ASO and drive additional views.