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When a user sees a mobile ad, how much time does it need to leave a first impression? Ten seconds? Two seconds? According to research from The Wall Street Journal, the most lasting impression happens in less than a second. This research can be applied towards App Store Optimization when designing an app listing’s creative content to make the best impression on users.
Google is introducing new ways to let app developers monetize their apps while rewarding users. The new monetization option is called “Rewarded Products,” as it allows non-paying users to obtain in-app goods by spending their time, rather than money. There are many ways that utilizing this can be beneficial to an app’s App Store Optimization strategy as well as a source of income.
Many casino apps have to walk a tricky tightrope of compliance. They seek to provide an engaging casino experience, but they also cannot offer real gambling on the App Store or Google Play Store. So how do casino apps remain compliant, and how does this impact their App Store Optimization strategy?
When you go to the movies, there’s a good chance you’ve seen a pre-show ad about the Noovie ARcade app, saying how you can play augmented reality games based on the image on the screen. The Noovie app attempts to enhance the movie theater experience with AR games, but for that to happen, users must find and download it first. So is Noovie’s App Store Optimization a cinematic hit, or will its theatrical run be cut short? For this week’s App Store Spotlight, we turn the camera to the Noovie ARcade app.
When a developer publishes apps on the Google Play Store, they can also create a developer page. This is more than just a list of their published apps – it’s a place where users can get to know who the developer is and learn who they’re getting apps from. Perhaps even more importantly, the text used here is indexed in Google Play store search. As such, a good developer page can be helpful for an app’s optimization on Google Play.
The world runs on data. Data can tell you what people want, how they behave and what they’re looking for, all of which are essential for marketing an app. When you use data, it must be accurate and relevant to your market – while this should go without saying, many developers still make the mistake of relying on web data for their App Store Optimization instead of mobile data. If you want your app to succeed on the App Store and Google Play Store, you need to use data from mobile searches.
Otter Voice Notes is a speech-to-text app designed to create transcripts of voice conversations. It offers a number of tools for searching, saving and sending conversations, making it useful for taking notes on meetings, interviews and more. Of course, an app is only useful when people can find it, so is its App Store Optimization up to par, or is it hidden in the search results? For this week’s App Store Spotlight, we take a look at Otter and see if it’s coming through loud and clear.
Often times, users open an app or mobile game they’re eager to use, only to have the app say “Downloading… 1%” at the start screen. They wait, watching the download bar slowly progress, before the app finally finishes launching while a few hundred megabytes larger than anticipated. While this is often times necessary for an app to properly update or run, Apple does place guidelines on how these downloads are prompted and may reject an app if it does not follow them.
Apple has announced a major change coming to the iOS and macOS App Stores. This will enable a way to create apps for both iOS and macOS simultaneously, as well as an easier way to port iOS apps to macOS. The company will begin developing and rolling out a new UIKit, which will let developers create a single app for mobile devices and computers by 2021. This initiative, code-named “Marzipan,” promises to be a major innovation for app developers and will also have a major impact on App Store Optimization.
When developers offer an introductory discount or free trial, it’s typically a one-time deal. That’s about to change with a new update to iOS 12. Developers will now be able to offer discounts and deals on their subscription services, which may prove beneficial for their App Store Optimization.
It’s Valentine’s Day, which means users are going to be searching the App Store and Google Play Store for apps that can help them tell their loved ones how they feel. As there are several apps including “Valentine’s Day” in their names and descriptions, it takes proper App Store Optimization to rank near the top of the search results. So for this week’s App Store Spotlight, we’ll take a look at “Valentine’s Day Cards & Wishes” by 123Greetings.com to see if the store algorithms love it.
Getting featured on the App Store or Google Play Store can be a great benefit for an app. Not only is it a validation of the app’s success and enjoyability, but it also increases its visibility significantly. Users will be able to see the app right from the front page and it comes with the store’s recommendation. After being featured, however, many apps see sharp drop offs in their installation numbers – so how can App Store Optimization help an app maintain momentum after it’s been featured?