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Earlier this week, Apple announced several new upcoming services. Each one is an advancement for existing apps and services, providing new features and capabilities for tools and services users are already familiar with. The announcement left many developers of similar apps worrying about how they can stay relevant, but the answer lies in App Store Optimization.
LINE WEBTOON is an app where webcomic artists can upload their comics for readers to find and enjoy. It hosts a number of hit online comics, designed for easy reading on mobile devices. The app makes it easy to find a new comic to enjoy, but is it an easy app to find on the App Store and Play Store? For this week’s App Store Spotlight, we take a look at LINE WEBTOON’s App Store Optimization.
Apple Search Ads announced the addition of new territories, enabling developers to launch campaigns in new regions. This latest update is a large-scale expansion, more than tripling the number of territories Search Ads are available in. A Search Ads campaign provides multiple benefits for an app’s App Store Optimization, so the expansion is important for developers launching apps in those regions.
With the 2019 Game Developers Conference (GDC) concluding another successful year, attendees left with new insights and looks at the latest in gaming of all shapes and sizes. Everything gaming related was on display, from large studios showcasing their latest games to advancements in virtual reality, and especially the latest in mobile gaming. These are some trends in mobile gaming showcased at GDC, and how developers can use App Store Optimization to capitalize on them.
Epic Games has announced the Epic Online Services, designed to bridge the gap between console, PC and mobile gaming. What this means is that mobile games will not only face more competition from console and PC games, but games going from console to cross-platform mobile will need to understand App Store Optimization in order to compete.
Recently, a Facebook server configuration error caused a glitch that resulted in its longest-ever outage. The glitch left users unable to access not only the Facebook app and webpage, but other apps owned by Facebook, including Instagram, Messenger and WhatsApp. What was a mild inconvenience for users was more problematic for developers who use Facebook ads as part of their marketing campaigns, and might even impact their App Store Optimization.
The New York Times is a major newspaper, covering topics vital to the nation and the world. As users begin moving from print media to digital, newspapers like The New York Times have had to adapt with their own mobile apps. For this week’s App Store Spotlight, we take a look at The New York Times app and its App Store Optimization to see if its news is reaching the audience it needs.
Google Play has updated with a new way to design app icons. These provide dynamically rounded corners and remove shadows, creating a more uniform shape throughout the Play Store. As developers create new icons for their apps, they should consider the App Store Optimization best practices for creative assets and the value that icons provide to an app.
Google announced a new feature for developers to use when creating apps for the Play Store. With the addition of custom store listings, developers can now target users with specific languages in specific countries. This opens new opportunities for App Store Optimization, particularly for localization for listings around the world.
Dogo is an app designed to help users train dogs, offering instructions for teaching tricks and behaviors, feedback from professional trainers and a daily training plan. But is it trained in the ways of App Store Optimization, or is that a new trick this old dog hasn’t learned? For this week’s App Store Spotlight, we take a look at Dogo and see if its ASO is helping it fetch users.
When a user sees a mobile ad, how much time does it need to leave a first impression? Ten seconds? Two seconds? According to research from The Wall Street Journal, the most lasting impression happens in less than a second. This research can be applied towards App Store Optimization when designing an app listing’s creative content to make the best impression on users.
Google is introducing new ways to let app developers monetize their apps while rewarding users. The new monetization option is called “Rewarded Products,” as it allows non-paying users to obtain in-app goods by spending their time, rather than money. There are many ways that utilizing this can be beneficial to an app’s App Store Optimization strategy as well as a source of income.