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A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with different variants of its creatives and description to understand what users react to. Google Play offers Store Listing Experiments, which enable developers to test variants of their app’s page and determine what performs best.
Mailchimp is an email marketing platform for small businesses, with a companion app designed to enable users to manage their contacts and emails from their mobile devices. While the app’s team understands multiple facets of marketing, mobile marketing requires a different set of tools and knowledge – specifically, it requires App Store Optimization. In this week’s App Store Spotlight, we take a look at Mailchimp and see if its ASO is up to the task.
When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads. You want users to find your app in searches, which will require targeting keywords that are in-demand and related to your app, then working to increase your rankings for them. As keyword optimization is a central part of App Store Optimization, we’ll review how to optimize your App Store keywords.
Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.
Google Play has announced new changes to the Developer Console, designed to provide new insights into installs and performance. These changes can be used to gain an in-depth look into your app, which can help you fine tune your App Store Optimization strategy. With that in mind, let’s take a look at the new changes and see how they can help your app, as well as what the data can’t tell you that ASO software can.
There’s no denying the popularity of cats on the internet. Between videos, memes and cats achieving celebrity status, it’s no wonder that there are plenty of apps dedicated to cats as well. For this week’s App Store Spotlight, we take a look at the aptly-named app “Cats are Cute” and see if it’s optimized to succeed on the App Store and Play Store. Does it roar like a lion, or has the cat got its tongue?
App Store Connect, previously called iTunes Connect, is Apple’s control hub for apps. Anything that impacts an app, from its metadata to its metrics, are found here. As such, it’s important to understand how App Store Connect works, especially in relation to deploying an app’s App Store Optimization.
Nintendo has launched a new app for the popular “Mario” franchise, bringing the classic “Dr. Mario” game to mobile devices. While the franchise name certainly gives it a strong start, does the app also have healthy App Store Optimization, or are its rankings in need of medicine? For this week’s App Store Spotlight, we give Dr. Mario World a checkup and see how its ASO is doing.
Apple has changed its restrictions on downloads over cellular data for the upcoming iOS 13. While it previously increased the limit from 150 MB to 200 MB, Apple has now lifted the restriction altogether. With this change, users will be able to download apps from the App Store regardless of size, even when they’re not connected to a WiFi network.
While App Store Optimization (ASO) and Search Engine Optimization (SEO) are not the same, they both require an understanding of how their respective search engines work. In the case of ASO, it utilizes the App Store search engine – in fact, 70% of app discovery happens thanks to the store’s search. With that in mind, it’s time to take a look at the App Store search engine and understand how to fully utilize it for your ASO.
Over the past few days, social media quickly filled with posts from an app called FaceApp, which uses AI to edit photos of users faces. Just as quickly, users began raising privacy concerns with the app, such as cloud photo storage and unauthorized access to the user’s photo library. Whether or not these fears are founded, it provides a solid example of why apps should be upfront about privacy and security.
We’re well into Summer, which means people around the country are heading off on vacations, and many of them are using apps to plan and book their trips. Travel and vacation apps should optimize to take advantage of this increased demand and bring in new users. For this week’s App Store Spotlight, we’re taking a look at the Trip.com app to see if its App Store Optimization is good enough to provide it a one-way ticket to the top of search results.