Posted on July 9th, 2019
The Sims is a long-lasting and popular game, wherein users can create characters and control their lives. While originally a desktop game, The Sims is available on mobile devices as The Sims Mobile, where it’s maintained a strong presence in terms of keyword rankings and downloads. However, there is always room to improve, so where can The Sims Mobile grow? For this week’s App Store Spotlight, we take a look and see how The Sims Mobile’s App Store Optimization checks out.
Posted on July 2nd, 2019
With 4th of July nearly upon us, developers with relevant apps can utilize the holiday to give their apps a push. This can be for 4th of July stickers, barbecue recipes, shopping apps with sales, or apps made for fireworks celebrations. Fireworks Arcade is one such app, so for this week’s App Store Spotlight, we’re taking a look and seeing if it’s optimized and can use the holiday to its fullest.
Posted on June 29th, 2019
For an app to thrive on the App Store, it needs visibility in searches. The days where an app’s category ranking determines its success are long gone – today, keyword rankings are what matter the most, as the majority of app discovery takes place in search. As a major factor of App Store Optimization is improving your keyword rankings, one should understand how they work on the App Store and why they’re important.
Posted on June 28th, 2019
Google is set to roll out new updates for Google Ads that will impact how apps are discovered in web searches. What makes this interesting is that it’s designed for iOS apps, rather than Google Play apps. The company will be able to access Google Search inventory on the Safari browser for iOS, a move intended to improve traffic and impressions from searches on iOS devices. This could change how iOS developers implement their paid campaign strategies.
Posted on June 27th, 2019
When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your app can show up in, and searches make up 70% of app discoverability, so the importance of keywords for App Store Optimization cannot be overstated. With that in mind, here are some App Store keyword rules and best practices you’ll want to know when optimizing your app.
Posted on June 25th, 2019
A few years after Niantic’s smash hit app, Pokémon Go, the company is attempting to recreate the same magic with Harry Potter: Wizards Unite. As with Pokémon Go, the augmented reality app is off to a strong start, quickly gaining high ranks for several keywords, but its early momentum can only take it so far – Wizards Unite will need App Store Optimization to keep up with the high expectations users have placed upon it based on Niantic’s past success. So, without further ado, let’s take a look at Wizards Unite for this week’s App Store Spotlight and see if it can cast a spell on its optimization.
Posted on June 22nd, 2019
App Store Optimization is vital to an app’s success, but often times developers and marketers who are new to ASO can have difficulty figuring out where to start. There are many best practices to learn and understand, so what are the key strategies for implementing them? Today we’re looking at some key App Store Optimization strategies that you can use when starting your ASO process.
Posted on June 21st, 2019
When people think of gaming companies, the first names that come to mind are brands like Nintendo or Sony. However, Apple now ranks among them as the fourth largest gaming company in the world. The reason for this is due to the number and quality of games on its App Store, which means that App Store Optimization can play a large role towards success in the gaming industry.
Posted on June 20th, 2019
Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App Store Optimization.
Posted on June 18th, 2019
Eventbrite is a popular tool for finding local events, with recommendations, ticketing and more. It’s great for helping users find local shows and activities, but how easy is it for users to find on the App Store and Google Play Store? For this week’s App Store Spotlight, we take a look at Eventbrite and see if its App Store Optimization stands out.
Posted on June 15th, 2019
Earlier this year, Facebook found itself at the center of a firestorm when it released an app that let it monitor everything users sent or did on their phones. The app, called Facebook Research, was designed to gather information on usage habits. Although it did offer users payments in exchange for their data, it was still given to users as young as 13. When Apple removed it, the company also revoked Facebook’s ability to publish apps like it. However, Facebook recently announced that it is recruiting participants to try a similar app on Google Play – this can provide an important lesson about working within the rules and guidelines of the App Store and Google Play Store to maintain a presence.
Posted on June 14th, 2019
When iOS 13 was announced at WWDC 2019, Apple unveiled several enhancements and features that would be appearing in the next new operating system. However, as the company reveals more information, we’re beginning to learn about other enhancements and changes that apps can utilize for their App Store Optimization strategies.
