APP STORE OPTIMIZATION BLOG
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App Store Guidelines Add New Privacy Information Requirements
Posted on November 6th, 2020
Apple's App Store Guidelines have strict privacy requirements. Developers now must provide information to users on the App Store listing regarding the data they access.
Kami 2 App Store Video Spotlight
Posted on November 4th, 2020
How can an App Store Video help showcase the relaxing features of an app? We shine a spotlight on Kami 2 and see how it does it.
Google Play Developer Console Launches New Design & Tools
Posted on November 2nd, 2020
The Google Play Developer Console has been updated with a new design and adjusted tools. What's different, and how will it impact App Store Optimization?
Toca Life World App Store Screenshots Spotlight
Posted on October 30th, 2020
How does Toca Life World use its App Store Screenshots to highlight the app and incorporate Halloween seasonality? We explore in this App Store Spotlight.
Google Play App Approval Process Facing Longer Delays
Posted on October 28th, 2020
Google Play apps are taking extra time to get approved, sometimes as much as months. How can this impact App Store Optimization, and what can developers do?
App Store Icons and Halloween Seasonality
Posted on October 26th, 2020
How can App Store Icons make a great impression this Halloween? We examine several seasonal updates on the App Store and Google Play Store.
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Google Play Apps Removed for Guideline Violations
Posted on October 23rd, 2020
Several Google Play apps have been removed from the Play Store for violating the developer guidelines. How can app developers avoid the same fate?
Aggretsuko App Store Screenshots Spotlight
Posted on October 21st, 2020
We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.
Google Play App Developer Guidelines: Three Common Rules Violations to Avoid
Posted on October 19th, 2020
Google's App Developer Guidelines set the rules that developers must follow for their apps and store listings. What are the most common rules violations?
Apple Announces iPhone 12 Series at “Hi, Speed” Event
Posted on October 16th, 2020
Apple has announced the iPhone 12 series, including the 12 Mini and 12 Pro. What does this mean for ASO?
App Store Guidelines on Game Streaming Apps Lead to Lawsuit
Posted on October 10th, 2020
Apple’s App Store Guidelines have drawn ire over their rules for cloud gaming apps, resulting in a new lawsuit. This new lawsuit accuses the company of monopolizing the mobile game market by keeping competitors off iOS devices, thus enabling the company to charge higher prices for reduced options. What are the details behind these guidelines, who is filing the lawsuit and can it impact the mobile app market?
BuzzFeed App Store Description Spotlight
Posted on October 9th, 2020
A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed.