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Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.
App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.
App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Connect. It’s not indexed for keywords, but still plays an important role in App Store Optimization. Let’s take a look at the App Store Promotional Text and see how it can best be used for App Store Optimization.
Apple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expansion of Search Ads to Russia, providing new opportunities for app marketing.
Google Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must reevaluate what the screenshot best practices and examples are to ensure the app continues to draw clicks and convert users.
Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing.
App Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing its functionality. If the screenshots can do this, users will gain a more thorough understanding of the app and are more likely to convert. As today is Earth Day and Ecosia is one of Apple’s top featured apps for the day, our App Store Spotlight will take a look at its App Store Screenshots on the App Store and Play Store.
The Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring location tracking should ensure they are fully compliant. Failure to do so could result in apps being rejected or removed from the Google Play Store.
The Google Play Store received an update adding a new section for educational apps. This new section, called “Teacher Approved,” features apps that meet Google’s “Designed for Families” program requirements and have been reviewed by a panel of teachers. For developers of educational apps, this presents new opportunities for App Store Optimization.
The new iPhone SE has been announced, bringing upgraded capabilities and processors to a familiar device design. When any new Apple device is announced, app developers should assess how their apps will run on it, how they can make the most of the new phone’s functionality and how it may impact their App Store Optimization.