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The Google Play Store frequently launches updates to improve the user experience. The latest update is a structural change, which includes adjustments to how apps are sorted and viewed. Google claims the redesign is intended to “improve app discovery and accessibility,” which means developers will have to consider its impact on App Store Optimization.
VRV is a video streaming app offering licensed content from a range of networks, creators and distributors. Users can watch classic cartoons, live action shows from overseas, web originals and more. Before they can watch anything, though, they need to find the app. For this week’s App Store Spotlight, we take a look at VRV and see if its App Store Optimization gets users to tune in.
Until recently, Google Play would have apps reviewed and approved or rejected within hours of submission. That is now changing with a new Play Store policy, wherein apps will take up to three days for approval. Developers will want to keep this in mind when planning new releases and updates for their apps.
Google has recently added a new feature to the Play Store, allowing developers to add tags to their apps. While the feature is just rolling out to developers, it’s important to monitor the impact these tags will have on App Store Optimization and an app’s rankings for keywords tied to them.
Apple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any changes to the program can impact ongoing campaigns.
There’s a plethora of shopping apps on the App Store and Google Play Store, each trying to find a different niche to target. Boxed is a shopping app that delivers in bulk at wholesale prices, in order to meet consumer demands for both quantity and affordability. No matter how much the bulk or how low the price, consumers won’t buy from them if they can’t find the app, which is why App Store Optimization is so important. For this week’s App Store Spotlight, we take a look at Boxed and unpack its ASO.
Apple is making a change to its operating system with the release of iOS 13, designed to improve user security. This change will impact several apps, particularly those with VoIP capabilities. Apps with those capabilities should prepare to update accordingly. Failure to do so can result in getting removed from the App Store, which can have long-lasting impacts on its App Store Optimization. At the same time, apps that do update can use this opportunity to stay ahead of the competition as competing apps are impacted by the change.
A/B testing is an essential part of an App Store Optimization strategy. It’s crucial to test all aspects of your app’s metadata with different variants of its creatives and description to understand what users react to. Google Play offers Store Listing Experiments, which enable developers to test variants of their app’s page and determine what performs best.
Mailchimp is an email marketing platform for small businesses, with a companion app designed to enable users to manage their contacts and emails from their mobile devices. While the app’s team understands multiple facets of marketing, mobile marketing requires a different set of tools and knowledge – specifically, it requires App Store Optimization. In this week’s App Store Spotlight, we take a look at Mailchimp and see if its ASO is up to the task.
When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads. You want users to find your app in searches, which will require targeting keywords that are in-demand and related to your app, then working to increase your rankings for them. As keyword optimization is a central part of App Store Optimization, we’ll review how to optimize your App Store keywords.
Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.
Google Play has announced new changes to the Developer Console, designed to provide new insights into installs and performance. These changes can be used to gain an in-depth look into your app, which can help you fine tune your App Store Optimization strategy. With that in mind, let’s take a look at the new changes and see how they can help your app, as well as what the data can’t tell you that ASO software can.