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In-app purchases don’t necessarily need to happen directly from the app. Apple allows users to make purchases from within the App Store, which can then be instantly applied to the app. Because of that, developers can promote their in-app purchases, free trials and promotions on the App Store page, as well as tabs like Today, Games and Apps.
Wattpad is an app designed for writers and readers alike to connect. The app’s description boasts that many top-selling authors got their start on Wattpad, but for a writer to get discovered on Wattpad, first they must discover the app in the store. For this week’s App Store Spotlight, we look at Wattpad and see if its App Store Optimization makes it a must-read.
Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out updates for functionality or App Store Optimization.
Apple has announced several changes to the App Store Guidelines in advance of the upcoming iOS 13 rollout. While developers will be able to submit their iOS 13 and watchOS 6 apps to the App Store, they’ll want to keep these guidelines in mind for their apps to be approved.
Apple’s “By Innovation Only” keynote event has concluded, and the major announcements were the new Apple devices and services. App developers, iPhone aficionados and tech experts alike watched with anticipation to see what news was coming from Apple.
Kickstarter is a crowdfunding site that has helped launch games, films, music projects and much more. Its mobile app allows users to back projects and campaigns from their smartphones, but just like a good Kickstarter campaign needs to be discoverable, so too must apps have good visibility. For this week’s App Store Spotlight, we take a look at Kickstarter’s App Store Optimization and see if it can give its mobile marketing a boost.
The Google Play Developer Console offers a number of tools to help developers manage their apps, including acquisition reports. A recent error in the reports has developers reexamining their traffic, but it serves as a good example of how understanding traffic sources is important for App Store Optimization.
The new Android operating system has launched, breaking the dessert-themed names with “Android 10.” The latest update has brought many changes, some of which can impact apps and their App Store Optimization. As the update rolls out, developers should be aware of what Android 10 brings and what they should do.
New Pokémon apps typically take off fast in the App Store and Google Play Store, starting with Pokémon GO and continuing on to its latest app: Pokémon Masters. This new mobile game is starting off strong, having used pre-ordering to build momentum and keyword indexation before it even launched. Now that it’s live on the stores, does it have the App Store Optimization necessary to be the very best? For this week’s App Store Spotlight, we take a look at Pokémon Masters and see if it can master the app stores.
Apple has announced its next annual keynote event, set to take place on Tuesday, September 10th. The event, titled “By Innovation Only,” will be held at the Steve Jobs Theater in Cupertino, California, starting at 10 AM PT. With the event approaching, let’s take a look at what we can expect to see, and potential impacts on App Store Optimization.
Screenshots are one of the most crucial components for conversion. When a user discovers your app on the App Store and Play Store, you’ll want to make a strong impression. Users typically spend 2-3 seconds on a single search result before they either download or move on.
Smart phones. For all the value they bring to work and life, smart phones can sometimee be a distraction. One of the millions of apps that aims to solve this problem is Forest, an app that turns time spent away from the phone into points that users can redeem to help plant real trees. The app can help trees grow, but is it built in a way to help its keyword rankings and visibility grow in the App Store and Play Store? For this week’s App Store Spotlight, we turn our focus to Forest.