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Portable North Pole App Store Spotlight

Posted on December 18th, 2018

With just around a week to go until Christmas, children are hoping that Santa Claus will bring them the gifts they want this year. The “PNP – Portable North Pole” app is designed to provide children with personalized video messages from Santa, creating an on-demand and custom experience. But does its App Store Optimization have the same kind of magic? For this week’s App Store Spotlight, we take a look at PNP and see if it’s on ASO’s nice list.

2018 Retrospective: How the App Market Changed This Year

Posted on December 15th, 2018

2018 was quite the year for the mobile app market. Between innovations in app technology, changes to the app stores, new devices and more, it’s a world very different from what we saw at the beginning of the year. As such, with 2018 drawing to a close, it’s time to look back and see what changes the year brought.

Search Ads: Add New Reporting & Localizations to Support Mobile Marketing

Posted on December 14th, 2018

Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.

ASO in 2019: Best Practices and Strategies

Posted on December 13th, 2018

As 2018 nears its end, it’s time to look at what has changed in the app store environment and how it will impact the future of App Store Optimization. Both the Apple App Store and Google Play Store underwent changes throughout the year, so while best practices for ASO follow the same overall concepts, the changes should be considered when planning for 2019.

Bitmoji App Store Spotlight

Posted on December 11th, 2018

Bitmoji is an app that lets users create personal cartoon-like avatars based on their appearances, complete with reactions, poses and expressions. While it is a popular app, could it do even better with proper App Store Optimization? For this week’s App Store Spotlight, we take a look at Bitmoji and see how well its ASO works.

Mobile Attribution: How to Assess Attribution Discrepancies

Posted on December 8th, 2018

Attribution and monitoring where your downloads come from are key to an app’s success. They help shape an app’s marketing tactics and campaigns to target the channels that provide the best results while avoiding those that don’t. Yet there are some pitfalls to watch out for and nuances to consider when looking at an app’s attribution, so it’s important to understand what each metric can really tell you.

App Stores Score on Black Friday 2018

Posted on December 7th, 2018

With Black Friday and Cyber Monday 2018 behind us, it’s important to look at how the holiday sales impacted app store profits across the US. 2018 sales reached a new record for the Apple App Store and Google Play Store, with combined spending of over $75 million.

App Store Holiday Shutdown: How to Prepare Your App

Posted on December 6th, 2018

Near the end of the year, Apple shuts down App Store Connect

Tasty App Store Spotlight

Posted on December 4th, 2018

Tasty is an app that offers thousands of recipes, videos and cooking instructions for all sorts of tastes and diets. It’s a very popular app, but is its App Store Optimization sweet enough to get served out by the App Store and Play Store’s algorithms? For this week’s App Store Spotlight, we bite into Tasty and see if its ASO is fully-cooked.

Google Play Store: New Ratings & Reviews Redesign

Posted on November 30th, 2018

Google has been testing out new updates for the Play Store, occasionally rolling out changes for users or rolling them back to make further adjustments. One important change is the update to the “Ratings and Reviews” section. It’s important to understand what this change is and how it will impact the effect reviews have on App Store Optimization.

Keywords are Key for Search Ads

Posted on November 29th, 2018

A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you should know when determining keywords for your Search Ads campaign.

Hearthstone App Store Spotlight

Posted on November 27th, 2018

Hearthstone is a popular online card game from Blizzard Entertainment, based off the “Warcraft” series. It’s a game that’s easy to learn but challenging to master and has countless players around the world. Is its App Store Optimization as strong as a champion’s deck, or is it a low-tier casual build? For this week’s App Store Spotlight, we take a look at Hearthstone and see.

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